May 26, 2015
By Emon Reiser
CVS is aiming to lure more Hispanic shoppers into its newly rebranded CVS pharmacy y más stores with a bit of cafecito and conversación.
The 12 stores feature fully bilingual employees, more than 1,500 popular Hispanic products, and yes — cafecito served at the pharmacy between 10 a.m. and 3 p.m. daily.
They also have bilingual signage, a fragrance counter and a payment center for metroPCS, bill payments and money transfers.
South Florida is the first market in which the brand has launched. It's expected to be introduced in more U.S. cities in the future.
12180 SW 8th St., Miami
2500 SW 22nd St., Miami
8720 W. Flagler St., Miami
9720 SW 8th St., Miami
650 NW 27th Ave., Miami
690 NW 57th Ave., Miami
2599 SW 147th Ave., Miami
1200 W 68th St., Hialeah
10700 NW 74th St., Doral
7199 SW 117th Ave., Kendall
101 Hialeah Drive, Hialeah
2780 Campbell Dr., Homestead
Eleven of the locations were remodeled to become CVS pharmacy y más stores and one was newly built at 12180 S.W. 8th St. in Miami, the company announced last week.
This is the Rhode Island-based corporation's (NYSE: CVS) latest move to attract more Latin American customers in the region since acquiring Miami-based Navarro Discount Pharmacy and its 33 South Florida locations in September.
"The “y más” signifies the availability of more products and services that are important to the Hispanic consumer and an overall shopping environment that is more tailored to the Hispanic consumer, with warmer and more personal customer service," said Gabriel Navarro, chief of Hispanic consumer growth at CVS pharmacy, in a news release.
CVS pharmacy has more than 7,800 locations and is the retail division of CVS Health.
Source: South Florida Business Journal