HispanicTrending

Monster and Consorte Media Form Alliance to Connect Employers with More Hispanic Job Seekers

October 30, 2007
VIA PRWEB

Monster® and Consorte Media today announced an alliance to connect Monster's customers with a greater share of the online Hispanic market. Monster is the leading global online careers and recruitment resource and flagship brand of Monster Worldwide, Inc., and Consorte is the first company to develop a platform for reaching the more than 20 million online Hispanics in the U.S.

As part of the alliance, Monster and Consorte have launched Career Latino (http://careerlatino.monster.com/), a co-branded career website that gives employers an effective way to reach more Hispanic job seekers. The co-branded site will be a part of Consorte Media's extensive network of sites and independent blogs, focused on the Hispanic market, which includes large content sites as well as hundreds of smaller, niche properties.

"Currently, Monster has approximately 1.8 million registered seekers who self-identify as Hispanic, demonstrating impressive reach among this demographic," noted Steve Pemberton, chief diversity officer, Monster. "Our alliance with Consorte Media will help employers connect with additional Hispanic job seekers by enhancing their advertising visibility among both passive and active online candidates who visit sites falling within Consorte's network."

"Consorte Media is committed to helping customers and partners reach a diverse audience," said Alicia Morga, founder and CEO of Consorte Media. "Consorte's alliance with Monster further validates our premise that there is tremendous demand to connect with the Hispanic audience online, and that reaching this diverse community requires a targeted approach. We look forward to working with Monster to help its customers engage an even wider range of online Hispanics."

In addition to the opportunities afforded by the co-branded career site, Monster will also offer customers ad inventory from Consorte's Hispanic network.

Should Hispanic Professionals Pursue Careers with Companies Lacking Strong Diversity Policies?

July 24, 2007
By Juan Guillermo Tornoe

One of LatPro's readers sent me this question:

Q: "What would be your advice for a Hispanic professional to further his career if an opportunity arises in a company that offers a great career opportunity, but they may not have a strong diversity policy?

My experience with my last employer (a Fortune 500 company) was very productive, and I reached some professional and diversity goals. I led the Latino Employee Network Group, and I became a Sr. Art Director in three of the company's business groups serving worldwide markets. Now I am seeking the next opportunity to take my career to the next level, and wonder how I can still leverage the same passion for Latino issues. I am finding out not all companies place the same importance on diversity. "

Click here to read my answer at LatPro.com

Should Employers Give Hiring Preference to Hispanic Job Candidates?

June 15, 2007
By Juan Guillermo Tornoe

One very important requirement in today's business world is being able to interact with an increasingly diverse group of consumers (both culturally and linguistically). In the United States, the largest minority group is of Latino heritage.

As an employer, you may be looking for Hispanic employees for a variety of reasons. You might want to hire staff members who can better connect culturally with Latino clients. You may want employees who can converse with Spanish-speaking vendors, associates or clients within the U.S. or internationally. You might be trying to diversify your workforce so it is a better reflection of the overall population. Or perhaps you're trying to fill a specific position and some of the job applicants just happen to be Hispanic. Any of these ring a bell? They should if you are making hiring decisions in the United States today.

Click Here to go to LatPro and read the rest of this article.

Hiring Hispanic “Switch Hitters” is Key to Business Growth in the Hispanic Market

I'm glad to share with you my most recent article for Hispanic jobs site LatPro.com.  It appears under their Diversity Hiring and Management Articles.

Here's the intro

Why should your company be concerned with the Hispanic market? The short answer: because 15% of the total U.S. population is currently of Hispanic descent. By the year 2050, one in four people living in the United States will be a Latino.

Other ethnic/racial groups are also rapidly expanding. All in all, the intertwinement of these growing minority groups with the traditionally defined mainstream, is defining a new “general market” that is quite different from the one your parents (or even you, depending on your generation) experienced not so long ago.

Click here to read the article in full @ LatPro.com

Great Job Opportunities in SF

A friend of a good friend who owns a growing ad agency in San Francisco is looking for a few good account people.

Click on the following links for more information on the positions an how to apply:

Account Manager

Senior Account Executive

Hispanic Shared Usage Network 1-8-TU-NEGOCIO connects Businesses

U.S. Hispanic owned and operated businesses are expected to top 3.2 million by 2010, more than double the 1.5 million in 1997.

Are you a business supplier, vendor, franchise, franchisee, or Hispanic entrepreneur looking to be a part of this explosive opportunity?  Are you looking to pair up with or become a part of this exciting marketplace?

If so, the people at Branded Marketing, Inc. are developing the first of its kind business ('Negocio') shared usage platform in the United States catering to Hispanic businesses and all those that service them.

The network's identity will revolve around the brand specific toll-free number: 1-8-TU-NEGOCIO (1-888-NEGOCIO) 'Tu Negocio' (Your Business) and websites: 1-8-Tu-Negocio.com and 1888Negocio.com

Branded Marketing is searching for Bilingual Independent Sales Representatives who have the passion to spread the word about this unique business venture.

For details or interest in either joining our business network or joining our sales team, click here to send us an email. Please include your complete contact information and business category or resume, respectively.

Hispanic Culture at Work: Understanding and Managing Hispanic Employees

By Juan Guillermo Tornoe

I have been blessed with the opportunity to write a monthly column for LatPro.com’s Employer Section on Diversity Hiring and Management. This month, April 2007, I am honored and humbled to share with you the first one. I’d like to take this opportunity to thank Martin Ruiz, Eric Shannon, and Mesia Quartano for their trust and support. God bless y’all!

Here are the first couple of lines:

As a non-Hispanic employer or manager, you may be wondering how cultural differences might affect your work environment when you bring Latino employees into your organization.

By taking the time to familiarize yourself with some common Hispanic cultural traits, you will be able to better understand and interact with Hispanic staff members, creating a more inclusive and comfortable atmosphere for everyone.

Indulge me for a moment and let me share my first-hand experience as a bilingual Latino professional.

Click here to go to LatPro.com to read the complete column.

Job Opportunity: Hispanic Real Estate Agent

Independence Real Estate,LLC a new Real Estate office in South Philadelphia is about to branch out and opening its Hispanic division. They are looking for bilingual, experienced, licensed real estate agent to function as head for this division. If interested, please contact Mia or Harvey at 215-467-4100 between the hours of 9am-1pm Monday through Friday or leave a detailed message and someone will get back to you shortly. You could also click here to send them your resume via email.

Advertising Firm Looking for Business Analyst to Work within its Latino Marketing Group

Robert Carr from Vintage Personnel recently shared this great opportunity to get into advertising in NY.

Salary: $40,000+ and benefits

Description: Analyze Latino trends, cost analysis and estimate of advertising projects. Collect and classify data for profit and non-profit companies. Identify Latino market opportunities for social and environmental issues. Monitor marketing effort performance. Fluency in Spanish required.

Requirements:

• BA in Business Administration or related degree with Marketing and/or Advertising
• 1 year experience

Forward resumes to Robert Carr at rcarr@vintagepersonnel.com

Bilingual Financial Specialists Needed

My friend Karen Benson from TekConnect, LLC is currently recruiting two Bilingual Financial Specialists (#324) for a company based out of Meriden, CT:

The Bilingual Financial Specialist actively profiles existing and new clients, providing financial solutions to include deposit, loan, mortgage, and investment services. Provides exceptional customer service in every customer interaction.

The following responsibilities relate to Growth of Financial Center through Retention, Acquisition, and Expansion of Customer Relationships:

• Works to build a long-term advisory relationship with each client by analyzing situations from the client’s perspective and with the goal of achieving results which are in the best interest of  the client and the company
• Develops sales strategies for maintaining and further penetrating existing client relationships (includes pre-call planning and post-call follow-up activities)·
• Executes market sales and service strategies ·
• Makes proactive sales calls on financial center customers and prospects ·
• Seeks business opportunities through referrals from existing client relationships·
• Handles sales and service requests from financial center walk-in traffic·
• Combines consultative sales approach and financial expertise to create value-added solutions
• for clients·
• Places highest value on customer relationships by striving toward excellent customer service and producing customer satisfaction·
• Effectively uses SOLD to manage and work leads, contacts and daily sales activities·
• Managers client relationships in the Book of Business to optimize growth, retention and profitability 60%

The following responsibilities relate to Teamwork and Partnership:

• Responsible for achieving individual and team goals·
• Adhere to customer service protocols and process·
• Uses effective leadership to motivate and generate enthusiasm among financial center tam members·
• Invests time in improving team member performance, offering information and education related to products and services·
• Delivers and proactively seeks feedback for improving personal as well as team performance·
• Actively participates within the financial center team, daily financial center huddles, and team meetings to ensure that financial center goals are achieved.·
• Supports CRA efforts and participants in community and civic activities·
• Serves as initial point of contact for customers when needed ·
• Follows up with customers to make sure needs are being met 30%

The following responsibilities relate to Technical and Professional Skills:·

• Maintains technical knowledge of all company processes, systems, policies and procedures for both consumer and small business products and services·
• Works within the organizational structure to effectively get work done (i.e. effectively utilize SBBD, Consumer Credit, BBC, etc.)·
• Ability to understand personal and small business financial statements and tax returns·
• Carry out Individual Development Plan in order to enhance job performance and meet personal and team objectives·
• Maintain sales results and continuing education coursework to keep licenses/certifications in good standing·
• Maintain working knowledge of in-market competitors (products, pricing, etc.)

Minimum Job Requirements:

• BS or BA preferred· High school diploma or equivalent required·
• Insurance and Series 6/63 licenses required or must be willing to obtain·
• Lending experience preferred· Two years direct sales experience preferred· Proven track record/experience in sales and customer service·
• Ability to assess customer needs and match products and services accordingly ·
• Effective communication and interpersonal skills necessary·
• Proven problem solving, conflict resolution, time management, and decision making skills required·
• Ability and desire to interact in a team environment; must be willing to contribute to team
• efforts

Candidate Must Have 2+ years direct sales experience; Bilingual (Spanish speaking);

Bonus/ Benefits:  Monthly incentive plan, no cap, production driven.

Comprehensive benefits package including tuition reimbursement.

Will sponsor and train for licensing.

Interested candidates are welcome to submit their resumes to her email address:  tekconnect@comcast.net or fax it to (804) 550-0843.

Executive Search: Account Director - Direct Marketing

Well know Hispanic Advertising Agency in New York seeks an Account Director for their Direct Marketing Division. Successful candidate will be bilingual, exceptionally well organized, both analytic and creative in nature and experience, and be a strategic thinker with superior client relationship skills. Must have a solid background in direct marketing to Hispanic households and ideally some digital marketing experience. If you have an appropriate background, please send resume to Holly Tibbles at holly@pdisearch.com  or (805) 275-2236. Additionally, Marketing job seekers are invited to view PDI Search's website in general at www.pdisearch.com.

NOTE: This is a new section on Hispanic Trending; this position will be re-posted several times during the next couple of days.