February 18, 2017
By Jefferson Graham
With 2 billion monthly views for its programming, Beatriz Acevedo knows the power of the Latino online audience.
She's the co-founder and president of mitu, which produces mostly english language videos that get seen on Facebook, YouTube, Snapchat and elsewhere. They clearly strike a chord with folks whose parents grew up with Univision and Telemundo.
In these excerpts from our recent #TalkingTech Facebook Live stream from mitu's offices here, Acevedo tells the story of how an immigrant from Mexico found success in Los Angeles, why having a diverse talent pool is good for business and talks about the breakthrough of having a Latino themed channel on the Snapchat platform.
Source: USA Today