October 25, 2016
By Angela Mueller
Post Consumer Brands has hired Austin, Texas-based advertising agency LatinWorks to serve as its Hispanic agency of record.
LatinWorks will lead Hispanic campaign strategy, creative planning and execution for Post Consumer Brands, which is a unit of St. Louis-based Post Holdings Inc. The agency will immediately begin work on the company's Post Honey Bunches of Oats and Post Pebbles cereals, the companies announced Monday.
LatinWorks, which had $30 million in revenue last year according to the Austin-American Statesman, is focused on connecting traditional advertising with Hispanic and multicultural consumers. The company has worked with brands such as Anheuser-Busch, Target, Domino's and PepsiCo.
The former Post Foods, which was part of Ralcorp Holdings before being spun off into a separate company, previously worked with LatinWorks on Hispanic brand development initiatives.
Source: St. Louis Business Journal