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Hispanic Education, Government, & Advocacy Groups

725 entries categorized "Hispanic Market Size"

Texas: The new face of America

Jul 9th 2009
Source: The Economist

At the age of 34, Julian Castro has pulled off a remarkable feat. On May 9th, without even the need for a run-off, the polished young lawyer won the race to become mayor of San Antonio, the largest Hispanic-majority city in America and the seventh-biggest city in the entire country. He joins Antonio Villaraigosa, the mayor of Los Angeles, as one of America’s half-dozen most prominent Hispanics.

The curious thing is that Mr Castro is only the third Hispanic mayor in San Antonio’s long history; the first, Henry Cisneros, was elected only in 1981. America’s Hispanics have a long way to go before they enjoy the influence that their numbers suggest. “We do have a history of failing to participate,” he admits. “But we have been seeing a series of big advances.”
Click here

Things are indeed changing. At the national level voter turnout among Hispanics was 49.9% last year, up from 47.2% in 2004, though still much lower than the non-Hispanic whites’ 66.1%. The body to watch is the Mexican American Legislative Caucus (MALC), which claims 44 of the 74 Democrats in the Texas House (there is not one Hispanic Republican there, a gigantic problem for the party). Trey Martinez Fischer, who chairs MALC, is another young man in a hurry. “MALC is taking over the Democratic Party here,” he says, “and it is time for us to expand our footprint.”

The most pressing issue, he reckons, remains education. “We are creating a majority population here that is limited in its skill set. It is up to us: if we don’t act, we are heading for disaster.” But it is not just education; Hispanics, he says, are poorly served when it comes to access to capital, health care and public transport. “This state”, he says, “has not yet atoned for the sins of its past.”

You only need to tour the Rio Grande valley, which stretches from Brownsville in the east up almost as far as Laredo, to see what he means. The valley includes some of Texas’s fastest-growing and most successful counties, such as Cameron County around Brownsville and Hidalgo County around McAllen; Brownsville has boomed, thanks in large part to its port, which serves Mexico’s buoyant north. McAllen has also become a favoured place for rich Mexicans to buy homes, educate their children and squirrel their money away; its mayor, the engagingly town-proud Richard Cortes, has big plans for an arts district, upmarket shopping centres, a huge public library which he says will be the fifth-largest in the country, and much else.

Down in the valley
But you can also encounter poverty on a scale hard to find anywhere else in America. More than 30% of the valley’s population still falls beneath America’s official poverty level, according to Sister Maria Sanchez of Valley Interfaith, a local charity. The poorest among them are to be found in the colonias, small settlements outside recognised towns. There are around 2,300 colonias in total, and the worst of them still have large numbers of houses without running water. In recent years state money has hugely improved some of them, such as Las Milpas, outside McAllen. Others, like Los Altos outside Laredo, are a national disgrace. “We are the richest country in the world, and we still have this,” says Jaime Arispe, of the Laredo Office of Border Affairs, as he surveys a street that looks as if it could be in Port-au-Prince.

Others echo Mr Martinez Fischer’s views, if not quite the passion with which he expresses them. Rafael Anchia, another House member, was recently tipped by Texas Monthly as the first Hispanic governor of Texas—though not until 2018. He brushes the accolade aside, but like Mr Martinez Fischer says that the state has systematically underfunded public education and insists this will have to change.

Health care is another racial issue. Texas has the worst insurance-coverage rates in America, and Hispanics, as well as blacks, fare much worse than Anglos; most Americans get their health care through their companies, but Hispanics and blacks are more likely to work for employers who provide limited benefits or none, or to be unemployed.

The flaws in the American health system are mostly a federal matter, but Texas makes them worse by failing to take up available federal dollars because of the need for co-finance by the recipient state; by providing few public clinics; and by refusing to reimburse private hospitals for the cost of emergency care for people who cannot afford to pay, forcing them to jack up prices for others. It also operates one of the least generous subsidy regimes for poor children in the country.

The reason why MALC will have to be listened to on all these counts is demographic. The Hispanic population is constantly being reinforced by the arrival of immigrants from across the Rio Grande, though economic, political and security pressures have started to make the border less permeable.

But international migration is not the main driver of Texas’s booming population. Texas’s Hispanics, on average, are younger than the Anglos, and their women have more babies. In 2007 just over 50% of the babies in Texas were born to Latinas, even though Hispanics make up only 38% of the population. Over the eight years to 2008, reckons Karl Eschbach, Texas’s official state demographer, natural increase (which favours Hispanics) accounted for just over half the 3.5m increase in the state’s population, and migration from other states for almost half of the rest.

Even if the border closed tomorrow, Hispanics would still overtake the Anglos by 2034, reckons Mr Eschbach. Recent trends suggest that this will in fact happen by 2015. More than half the children in the first grade of Texas schools are Hispanic. And in the Houston public-school district the proportion is 61%, notes Stephen Klineberg, of Rice University. (African-Americans make up another 27%.)

Nor is it only Texas that is undergoing profound demographic shifts, says Mr Klineberg. Texas today is what all of America will look like tomorrow. At the moment there are only four “minority-majority” states (that is, states where non-Hispanic whites, or Anglos, are in the minority): California, Texas, Hawaii and New Mexico. He expects the 2010 census to show as many as 10-12 states to have passed that milestone; by 2040, he thinks, America itself will be a minority-majority nation.

The geographical spread of Texas’s Hispanic population has changed in a way that will change the state’s politics. Most Latinos used to live south of the I-10, the motorway that joins San Antonio to Houston, notes Mr Anchia. But now Dallas, like Houston, has considerably more Hispanics than Anglos: a little over 40% of the population against around 30%. Mr Anchia himself represents a district that includes part of Dallas and a swathe of prosperous suburbs, including some where there have been nasty rows about illegal immigration.

Even public schools up in the once lily-white panhandle in the north of the state are seeing their classes fill up with Hispanic children; to take a random example, in tiny Stratford up on the border with Oklahoma some 54% of the children at the local high school are Hispanic. “Every single institution in this state was built by Anglos for Anglos,” says Mr Klineberg. “And they will all have to change.”

Come on in
That might be easier than it sounds. Texas has proved far better than the other border states (California, New Mexico and Arizona) at adapting to the new, peaceful reconquista. In California, Proposition 187, which cracked down hard on illegal immigration, was heartily backed by the then Republican governor and passed in a referendum in 1994, though it was later struck down by a federal court. This kind of thing has only ever been attempted in Texas at local level, and even then only very rarely.

Texas has always been a strong supporter of immigration reform that would offer illegal immigrants (of whom Texas has close to 2m, about 7% of its population) a path to citizenship. It has also always favoured NAFTA. Perhaps that is because Texas was itself Mexican until 1836. For centuries the border, demarcated by the Rio Grande, was entirely porous, and its very length meant that much of Texas felt joined to Mexico—a cultural affinity evidenced in the fact that the margarita and the fajita were both invented in Texas.

Only recently, at the behest of distant authorities in Washington, DC, has this sense of propinquity seemed to weaken. Driven by anger elsewhere in America, immigration officials raid businesses looking for workers with false Social-Security numbers. Driven by post-2001 fears, the number of Border Patrol officers is being increased from 6,000 in 1996 to 20,000.

Texans don’t like this much. In April Jeff Moseley, president and CEO of the Greater Houston Partnership, the city’s chamber of commerce, made a powerful speech to a Senate hearing in Washington in which he rebutted the notion that undocumented workers are a drain on America’s resources. According to a study he presented, they are more likely to be net contributors in fiscal terms. He argued that they mostly complement rather than compete with domestic workers, and that they are less likely to commit crimes than the native population. And he pointed out that cracking down on illegals has had a perverse effect, ending a pattern of seasonal or circular migration that has served Texas well for many decades. Instead, it has encouraged the use of people-smugglers bringing across whole families who then tend to stay. It has fenced people in, not out.

Mr Moseley used the word “fence” calculatedly. Down in southern Texas there is no five-letter word more likely to provoke anger. The way Texans see it, the fence that is being built along a third of America’s 2,000-mile long southern border is an expensive waste of time. It sends an appalling signal to a friendly neighbour; it is easy to climb over, with or without a ladder; it is easy to circumvent; it is bad for the environment, because it cuts off animals from their water sources; and it tramples on the rights of landowners, since it has to be built well back from the riverside so as not to interfere with flood channels.

But if the fence itself is likely to have little effect on illegal immigration, the fear of terror that gave rise to it, coupled with the recession on both sides of the border and Mexico’s murderous struggle with the drug lords in its border cities, are certainly affecting both the legal and the illegal sort of crossing. Everyone along the valley of the Rio Grande seems to believe that the border is slowly closing.

At the extreme eastern end of the border, Jude Benavides, an ecologist at the University of Texas at Brownsville, laments how life has changed. “Three of my four grandparents are from Mexico,” he says. “We used to cross over the bridge to Matamoros just for lunch or dinner. Now we don’t go. We are scared of the violence, and it can sometimes take as long as two hours in line to get back across.”

The economy, too, is a powerful reason why people are crossing less often. The Mexican peso has fallen by 18% against the dollar since the beginning of 2008. That has hit retailers on the American side hard. Mexicans in the northern border provinces have been hurt by the collapse of America’s car industry. Many of the maquiladoras, factories set up just on the Mexican side of the border to benefit from lower wages and land costs, have specialised in making parts for Detroit. One of Texas’s main assets is a bit distressed just now.

Don’t mess with Texas
So Texas has a huge challenge to cope with. But it seems wrong to end on a pessimistic note. Texans above all are optimists, and few of them seem to doubt that Mexico’s proximity is a huge long-term source of strength for the Lone Star state. That optimism, rooted in a profound sense of local pride that can sometimes jar with outsiders, is Texas’s dominant characteristic.

It is the reason why the wildcatter, the independent oilman whose test drillings might come up dry 20 times before gushing in the end, is an enduring Texas symbol. And it explains why risk-taking is admired and failure no disgrace. Most of the Enron executives who lost their jobs when the firm went bust in 2001 quickly found new ones. The company’s offices in Houston were swiftly re-let. Enron Field baseball stadium became Minute Maid Park. “Don’t mess with Texas” was once a slogan for a wildly successful anti-litter campaign. It is now the state’s unofficial motto.

To visit America in the midst of the worst recession for decades can be a disheartening experience, but a tour of Texas is quite the reverse. Since suffering that big shock in the 1980s, it has become a well-diversified, fiscally sensible state; one where the great racial realignment that will affect all of America is already far advanced; and one whose politics is gradually finding the centre. It welcomes and assimilates all new arrivals. No wonder so many people are making a beeline for it.

AARP Moves to Increase Black and Latino Membership

Jul 09, 2009
By Pharoh Martin

As the American population continues to brown, an increasing number of organizations are making calculated strides in an effort to ensure that the diversity of their membership mirrors the diversity of the nation. One such organization is AARP, the premier advocacy group for older Americans.

The largest of its kind in the country, AARP ironically has a membership base that is 88.5 percent White. Realizing the need for more color in their member ranks the organization has appointed two executives that reach out to Black and Latino communities and spearhead initiatives that will increase Black membership.

''Last year, our executive team recognized that it was going to take an above and beyond effort to realize the growth in membership that we want.
So they restructured and created new positions to be able to accommodate those goals.'' says Edna Kane-Williams, vice president in charge of African-American outreach. Kane-Williams’ counterpart, Raquel Egusquiza, heads the Latino outreach campaign.

''We've always done diversity but these roles are different in that the two vice presidents for African-American outreach and Hispanic and Latino outreach have a really organizational-wide responsibility. So it's not just membership and it's not just communications,” Kane-Williams says.

AARP is apparently serious about diversifying. In April, the organization hired the first African-American CEO in its 50-year existence.

Addison Barry Rand is a staunch supporter of civil rights and diversity in corporate America. In his 30 years at Xerox Corp. he helped the global document management company one of the most diverse companies in the Fortune 500 before leaving as executive vice president for worldwide operations to become president and CEO of Avis and one of the first Blacks to chair a Fortune 500 company.

“If you look at his history he's brought awareness, renewed interest and just robustness to the organizations that's he's led previously, Kane-Williams says. “So we expect that he will be more than supportive in making sure that we have the resources and capabilities to really deliver on this promise of growing our membership of African- Americans and Hispanics. He sees that as the future of the organization because that is where the demographics of the country is going and we want to look like America.”

The corporate veteran now heads one of the most powerful lobbiers of issues concerning the aging but very few of the members look like him. In fact, less than 5 percent of AARP's 40 million card-carrying members are African-American, according to Kane-Williams.

“[A. Barry Rand] almost becomes a billboard for our efforts,” Kane-Williams said. “We are trying to engage him as a spokesperson. He's a CEO that happens to be African-American. He's not the CEO of the African-American community but certainly him being African-American helps us make the point that AARP is an organization that cares about the African-American community and that we are ready to work hand-in-hand to improve the quality of lives of older African-Americans.”

In order to increase African-American membership above the 2.5 million it currently has, AARP is focusing on an ''on-the-ground'' approach in 11 key communities, includng Atlanta, Chicago and New Orleans. The organization is partnering with community organizations and media and hope the on-the-ground engagement with the African-American community will help build membership.

Kane-Williams said that their research shows that the way to grow African-American members is to get them engaged with the organization. AARP is working with their state offices in those communities to field a community presence.

The advocacy group has two areas of emphasis when reaching out to African-Americans. They are financial security and health and wellness. Kane-Williams said that because of the recession people are losing jobs and homes so they have less income. They are trying to target their programming and informational resources around financial security.

Kane-Williams says the other area of emphasis came about because of the enormous health disparities that exist in the African-American community.

“This is kind of complicated but we have excess morbidity and mortality for any number of diseases,” she said. “We get sicker and die sooner of primarily preventable diseases. There are things like exercise, behavior, food diet, smoking, alcohol abuse and we feel like we can impact and help improve wellness within the African-American community.”

A major part of the AARP’s escalated outreach to African-Americans is a new partnership with the National Newspaper Publishers Association Foundation. The organization’s wire service, which serves more than 200-Black-owned newspapers, has hired a full-time journalist, financially sponsored by AARP, who will focus largely on issues of the aging as well as work as a general assignment reporter and national correspondent.

Other on-the-ground and media strategies include a web page dedicated specifically to African-American members and targeted print advertising. AARP is also trying to create unique events and also take advantage of preexisting events. They organized and kicked off cultural events called LiFestivals (pronounced Life Festival) for both African-Americans and Latinos where AARP was the sole sponsor. They held LiFestivals in San Antonio for the Hispanic market in May and in Chicago in early June for African-American market.

“In Chicago, we pulled in about 4000 folks and we had Tom Joyner, we had NFL commentator James Brown and Mellody Hobson, who's a financial adviser, and that was our own unique event,” Kane-Williams said.

“But also, we're going to have a presence at the Essence Music festival in New Orleans over the July 4th weekend and we were at the Sisterhood Showcase, which is a major African-American women event that pulls like 20,000 women each year so we have an event strategy, a media strategy and a community-based strategy- where we are working with community organizations to create more volenteer oppurtunities for African-Americans and more oppurtunities for them to participate in programs.”

Source: New America Media

Hispanics have vested interest in 2010 Census

July 6, 2009
By Walter C. Jones

Latino groups aren't waiting for the U.S. Census Bureau to start mailing out questionnaires in March to encourage Spanish-speaking people to participate in next year's nationwide population count.

The Constitution requires the federal government to make a head count every 10 years - including the homeless, prison inmates and illegal aliens - to fairly divvy up the seats in the U.S. House of Representatives based on population.

But government officials also use the data to determine who gets a share of more than $300 billion in federal aid each year and shape the boundaries for every state legislative and local government districts.

Latino leaders want a complete count to assure their growing presence translates into political and economic power, according to Jerry Gonzalez, executive director of the Georgia Association of Latino Elected Officials.

"In this country where we have every 30 seconds a Latino being born, I think it's important to make sure that we have everyone counted," Gonzalez said.

GALEO just released an analysis of the 2008 general election that concluded, based on Latino last names, that 3 percent of the ballots cast came from Hispanics. It also showed that 54 percent of Latinos in Georgia voted, bettering the estimate that nationwide, half of Hispanics went to the polls.

Immigrants continue to come to Georgia, despite policies to discourage illegal immigrants, Gonzalez said, and their influence will grow.

"That is a significant growth and a significant pull that all candidates should pay attention to," he said. "And this notion of immigrant bashing is outdated and has been unsuccessful in other parts of the country where it has been tried."

GALEO and other groups have begun urging people to fill our their census questionnaire or cooperate if a census-taker knocks on their door.

Undocumented immigrants may fear deportation, but the Census Bureau is required by law to keep personal data like immigration status confidential and not to share it with law enforcement agencies, Latino leaders point out.

The Census Bureau will hire 1.4 million workers to canvass 120 million homes, and census leaders appreciate it when community groups encourage people to participate in the count, said census spokesman Raul Cisneros.

"Local organizations seek all kinds of ways to work with the census," Cisneros said. "We certainly need community involvement."

Source: Athens Banner-Herald

Latinos widen their Twin Cities influence

July 3, 2009
By ADY PEREZ

It's hard to miss the green, white and red exterior of Don Panchos Bakery. The sweet aroma of freshly baked conchas greets you at the door of the shop on St. Paul's west side.

In the back, Efrain Perez squeezes frosting into two-inch pink roses on a tres leches cake. He cuts bolillos and puts them in the oven. He chats with customers as he bags bread.

Perez, 42, said that when he opened the family-owned bakery 11 years ago, most of his customers were Latinos. Now he says his clients are more diverse.

Don Panchos Bakery is part of a vibrant and growing Latino business community in Minnesota. More than that, it reflects the growing presence of Latinos in the United States as a whole.

Latinos first arrived in the Twin Cities in the 1860s, mostly in St. Paul, according to the Minneapolis Foundation. In 2002, there were an estimated 205,896 residents of Latino descent in the state, according to the Minnesota Chicano Latino Affairs Council.

Latinos are expected to be 25 percent of the state's projected population of 6.45 million by 2035, according to the state's Demographic Center.

St. Paul's West Side has long been a destination for the Latino community. But other areas -- particularly East Lake Street in Minneapolis -- are becoming major business and residential hot spots.

Latinos have become such a part of the community that even major supermarket chains such as Rainbow and Cub Foods stock their shelves with not only Wonder Bread, but tortillas, as well as beans, tropical drinks, salsa and other traditional and popular Latino food items.

Alberto Monserrate, president of Latino Communications Network, a media company in Minneapolis, said that the Latino community was very small decades ago. Most of the Latinos who were here were undocumented and worked in meat plants.

In 2002, Latinos owned 3,984 of the 21,736 minority businesses in Minnesota, according to the Department of Commerce. More than 1,000 Mexican-American businesses alone operate in Minnesota and generate about $200 million in sales, according to the Minneapolis Foundation.

The Latino business community helps the local economy by putting more people to work and paying taxes, Monserrate said.

Lisa Sass Zaragoza, outreach coordinator of the University of Minnesota's Department of Chicano Studies, said Latinos are changing the Twin Cities culture in superficial and deeper ways.

Traditional Latino celebrations such as Dia de los Muertos, a Mexican holiday celebrating the dead, and the annual Cinco de Mayo parade have become part of the Twin Cities' cultural fabric.

From the orange, yellow and pastel buildings along Lake Street to the murals on the West Side of St. Paul, Latino culture is making its mark in the Twin Cities metro area.

"Revitalizing the community economically, socially, politically and culturally are powerful contributions," said Eden Torres, chairwoman of the University of Minnesota's Department of Chicano Studies.

Perez, a fourth-generation baker from southern Mexico, established Don Panchos Bakery on Concord Street, now known as Cesar Chavez Street, in 1998. He wanted to move closer to his brothers who also ran successful restaurants, bakeries and grocery stores.

His business grew enough to expand into a second location, on the east side of St. Paul, which he later sold. But Perez is still facing some challenges. Becoming fluent in English is a struggle.

But he is more than fluent in running his business. Through a translator, Perez said that the secret to his success is to treat customers well, make good bread and to never have a cara de limon, or lemon face.

"I love what I do," said Perez, who named the bakery after his late father. "I have been doing this since I was a kid, and I plan on passing it on."

Source: Star Tribune

Hispanic population doubles in Teton County, Wyoming

July 4, 2009
Via Associated Press

U.S. Census Bureau figures show the Hispanic population in Teton County has more than doubled in the last eight years.

The figures show the Hispanic population in the county was estimated to be 2,540 as of July 1, 2008. There was an estimated 1,185 Hispanics in the county in 2000.

The figures were released Wednesday. The increase includes Jackson residents.

Teton County's total population was estimated to be 20,376 in 2008. The Economic Analysis Division of the Wyoming Department of Administration and Information says Hispanics account for about 60% of the county's growth.


Source: Local News 8

Georgia: Hispanics Enrolled In State Colleges Spikes

June 23, 2009
Source: GPB

A report from the Southern Regional Education Board shows that the number of Hispanic students enrolled in Georgia's colleges has grown by almost 150 percent (about 7,700
students)from 1997-2007. The report released on Monday predicts the trend will continue, requiring colleges to develop programs to attract and keep the Hispanic students.

The trend is expected to accelerate as Hispanic students represent a larger portion of Georgias public high school graduates. According to the report, they were four percent of the states graduates in 2005, but are projected to be 24 percent in 2022.

Joe Marks, director of education data services for SREB, says the future for Georgia's colleges will depend on how well they respond to Hispanic students.

AARP Moves to Increase Black and Latino Membership

June 22, 2009
By Pharoh Martin

As the American population continues to brown, an increasing number of organizations are making calculated strides in an effort to ensure that the diversity of their membership mirrors the diversity of the nation. One such organization is AARP, the premier advocacy group for older Americans.

The largest of its kind in the country, AARP ironically has a membership base that is 88.5 percent White. Realizing the need for more color in their member ranks the organization has appointed two executives that reach out to Black and Latino communities and spearhead initiatives that will increase Black membership.

''Last year, our executive team recognized that it was going to take an above and beyond effort to realize the growth in membership that we want. So they restructured and created new positions to be able to accommodate those goals.'' says Edna Kane-Williams, vice president in charge of African-American outreach. Kane-Williams’ counterpart, Raquel Egusquiza, heads the Latino outreach campaign.

''We've always done diversity but these roles are different in that the two vice presidents for African-American outreach and Hispanic and Latino outreach have a really organizational-wide responsibility so it's not just membership and it's not just communications.”

AARP is apparently serious about diversifying. In April, the organization hired the first African-American CEO in its 50-year existence. Addison Barry Rand is a staunch supporter of civil rights and diversity in corporate America. In his 30 years at Xerox Corp. he helped the global document management company one of the most diverse companies in the Fortune 500 before leaving as executive vice president for worldwide operations to become president and CEO of Avis and one of the first Blacks to chair a Fortune 500 company.

“If you look at his history he's brought awareness, renewed interest and just robustness to the organizations that's he's led previously, Kane-Williams says. “So we expect that he will be more than supportive in making sure that we have the resources and capabilities to really deliver on this promise of growing our membership of African- Americans and Hispanics. He sees that as the future of the organization because that is where the demographics of the country is going and we want to look like America.”
*

The corporate veteran now heads one of the most powerful lobbiers of issues concerning the aging but very few of the members look like him. In fact, less than 5 percent of AARP's 40 million card-carrying members are African-American, according to Kane-Williams.

“[A. Barry Rand] almost becomes a billboard for our efforts,” Kane-Williams said. “We are trying to engage him as a spokesperson. He's a CEO that happens to be African-American. He's not the CEO of the African-American community but certainly him being African-American helps us make the point that AARP is an organization that cares about the African-American community and that we are ready to work hand-in-hand to improve the quality of lives of older African-Americans.”

In order to increase African-American membership above the 2.5 million it currently has, AARP is focusing on an ''on-the-ground'' approach in 11 key communities, includng Atlanta, Chicago and New Orleans. The organization is partnering with community organizations and media and hope the on-the-ground engagement with the African-American community will help build membership.

Kane-Williams said that their research shows that the way to grow African-American members is to get them engaged with the organization. AARP is working with their state offices in those communities to field a community presence.

The advocacy group has two areas of emphasis when reaching out to African-Americans. They are financial security and health and wellness. Kane-Williams said that because of the recession people are losing jobs and homes so they have less income. They are trying to target their programming and informational resources around financial security.

Kane-Williams says the other area of emphasis came about because of the enormous health disparities that exist in the African-American community.

“This is kind of complicated but we have excess morbidity and mortality for any number of diseases,” she said. “We get sicker and die sooner of primarily preventable diseases. There are things like exercise, behavior, food diet, smoking, alcohol abuse and we feel like we can impact and help improve wellness within the African-American community.”

A major part of the AARP’s escalated outreach to African-Americans is a new partnership with the National Newspaper Publishers Association Foundation. The organization’s wire service, which serves more than 200-Black-owned newspapers, has hired a full-time journalist, financially sponsored by AARP, who will focus largely on issues of the aging as well as work as a general assignment reporter and national correspondent.

Other on-the-ground and media strategies include a web page dedicated specifically to African-American members and targeted print advertising. AARP is also trying to create unique events and also take advantage of preexisting events. They organized and kicked off cultural events called LiFestivals (pronounced Life Festival) for both African-Americans and Latinos where AARP was the sole sponsor. They held LiFestivals in San Antonio for the Hispanic market in May and in Chicago in early June for African-American market.

“In Chicago, we pulled in about 4000 folks and we had Tom Joiner, we had NFL commentator James Brown and Mellody Hopson, who's a financial adviser, and that was our own unique event,” Kane-Williams said.

“But also, we're going to have a presence at the Essence Music festival in New Orleans over the July 4th weekend and we were at the Sisterhood Showcase, which is a major African-American women event that pulls like 20,000 women each year so we have an event strategy, a media strategy and a community-based strategy- where we are working with community organizations to create more volenteer oppurtunities for African-Americans and more oppurtunities for them to participate in programs.”

Source: The St. Louis American

Celebrate the growing role of Hispanics in America

June 9, 2009
By Jorge A. Riopedre

It is human nature to seek someone to blame when things go wrong. Over the last several years, the scapegoat of choice, whether relating to crime, education, or most recently, health and the economy, has been Hispanics.

In 2007, there were 595 hate crimes perpetrated against Hispanics, a 40 percent increase from 2003, according to the FBI's most recent statistics. I have little doubt that when the newest numbers come out that the trend will persist. And if there is any question whether our region has remained immune to this phenomenon, go no further than the Post-Dispatch blogs to see that anti-Hispanic sentiment is thriving in St. Louis.

To most, "Hispanic" has become nearly synonymous with "illegal immigrant." Many of us have been conditioned to believe that Hispanics take American jobs, depress wages by accepting low pay and overwhelm our educational system. Hispanics are portrayed as poor, uneducated and dependent on public assistance. These are some of the same false charges that were leveled against Chinese laborers, Japanese-Americans, the Irish, Italians, Germans and others who came to this country as immigrants. You would think we would learn from our history.

In reality, Hispanics are a part of what's right with this region. Here are some examples: Later this year, the Hispanic Chamber of Commerce of Metropolitan St. Louis will launch a technology center that, in conjunction with the partnerships we are developing, will provide education and training to Hispanic and other minority entrepreneurs who often have faced a tremendous a disparity between their dreams and the resources to make them come true.


We are working with state, county and city governments to include Hispanics on boards and commissions so that we may have a voice in policy decisions. We are funding scholarships (21 in 2008) for our young people. We are creating jobs, whether it be thorough government — where Linda Martínez heads the Missouri Department of Economic Development — or through the private sector by companies like Pangea Group, which the U.S. Small Business Administration recently honored as its prime contractor of the year for our region. And, recognizing that Mexico is the second largest international buyer of Missouri goods — totaling more that $1.3 billion in 2007 — we are working to deepen the relationship between Missouri and Mexico for the benefit of both.

As Hispanics, we are doing our part to lift Missouri out of this recession, not only through the talents and abilities of our business owners and professionals, but by teaching our children the value of hard work and the obligation they have to strengthen this country, which opened its arms to their ancestors. And we gladly share the sense of joy and zest that is such a part of our many Latino cultures that add so much diversity and dynamism to the lifeblood of the United States of America.

Hispanics will play a large role in the future of this country. This is something to be celebrated, not dreaded. We are the children of people who struggled, dreamed and, in some cases, died to get to this country. So we love this nation just as much and work just as hard as those other immigrants who came before us. And we will add our own flavor to this land of immigrants, through a process that is uniquely American.

Source: STLtoday.com

Ethnic Power Fuels Store Growth

Desperate developers and mall owners are benefiting from the population trend.
 
By Laura Kennedy
June 9, 2009

Stores catering to ethnic groups are a hot commodity for mall owners. As thousands of storefronts go empty, ethnic targeted retailers and services are providing glimmers of hope for struggling real estate owners and developers. Mall owners desperate to fill space will offer low-rent deals to such retailers.

The new ethnic stores can transform an entire shopping center. For one thing, the fast growing group of retailers can attract customers from far away. And once they’re at the mall, those shoppers tend to stay and make purchases at neighboring stores, too.

“What’s unique about ethnic centers is they can become destination centers,” says Reza Etedali, CEO and founder of Reza Investment Group, a retail real estate investment advisory firm that puts a special focus on ethnic retail developments. “People reach [out] to go look for them. Sometimes you don’t need to be in a high-profile location as long as you have the right tenants.”

La Gran Plaza in Fort Worth, Texas, is a prime example. Five years ago, The Legaspi Company developers bought the 1.1 million square foot mall when it was only 10% occupied. Now, after redevelopment and repositioning to the Hispanic market, the mall is 85% full.

The mall houses Hispanic targeted retailers, such as grocery stores and Mexican apparel stores, as well as a Radio Shack, Foot Locker and Burlington Coat Factory. Jose Legaspi, who runs the Legaspi Company, says that the primary market for the center is customers who live 20 to 30 miles away. “At a regular mall, they’re lucky if they can pull from five miles,” he says.

Ethnic targeted grocery stores also tend to have more-loyal customers than their broader-based supermarket counterparts, says Ian Brown, a senior vice president in California with Grubb & Ellis, the commercial real estate advisory firm. Meanwhile, “the traditional supermarkets are really having problems trying to figure out what their niche is,” he says.

Consumer loyalty is good for other retailers and service providers looking to drum up business in the same area. For instance, in California, Charles Schwab locates its investment services offices in the same shopping centers where popular Asian retailer 99 Ranch Market sets up shop; travel agencies, restaurants and others do the same.

Many ethnic retailers can stay busy amid downturns because they sell necessities, such as food and sundries, or provide basic services. Immigrants in particular have downshifted during the recession with more ease than other groups, according to Emil Morales, senior vice president of the multicultural sector at TNS, a market research firm. “They know how to be thrifty shoppers” at all types of stores, he says.

Owners will offer the new mall tenants low rents and perks. Look for mostly Asian and Hispanic stores to spur the growth, but some Middle Eastern retailers and restaurants also drive traffic in certain areas.

The expansion of the American palate is driving a more diverse clientele to the stores, buttressing the strong growth from the ethnic groups themselves. Developers can also capitalize on Americans’ and immigrants’ growing support of multiethnic offerings. Diamond Jamboree, a shopping center in Irvine, Calif., that opened last September, is distinctive in that it caters to many different Asian markets.

“Unlike other ‘ethnic’ plazas that cater to a specific immigrant group, by virtue of the fact [that the center is in] Irvine, it’s very pan-Asian,” says Thomas Tseng, a principal and cofounder of New American Dimensions, a multicultural marketing research firm. The center is anchored by Asian grocer HMart and features a Taiwanese coffee shop next to a Korean tofu restaurant, among other stores. Tseng and Etedali, both based in California, see the multiethnic trend spreading countrywide. “We’re seeing melting pot concepts where one grocer is not particularly focused on one ethnic group, but is focusing on a variety of ethnic groups,” says Etedali.

Ethnic buying power is rising, so the investments are good long-term bets. Hispanic buying power in the U.S. is set to grow by 46% over the next five years, while for Asians, the number will leap close to 48%, according to the Selig Center for Economic Growth at the University of Georgia. That compares with a likely 30% increase for the total U.S. population over that span.

Ethnic enclaves in California, Las Vegas, Atlanta and Chicago are particularly ripe for growth. Hispanic buying power in North Carolina as well as in Georgia will grow almost 60% in the next five years, and Asian buying power in each of those two states will increase around 55%.

Source: Kiplinger Business Resource Center

Latino Children: A Majority Are U.S.-Born Offspring of Immigrants

May 28, 2009
by Richard Fry and Jeffrey S. Passel

Hispanics now make up 22% of all children under the age of 18 in the United States--up from 9% in 1980--and as their numbers have grown, their demographic profile has changed.

A majority (52%) of the nation's 16 million Hispanic children are now "second generation," meaning they are the U.S.-born sons or daughters of at least one foreign-born parent, typically someone who came to this country in the immigration wave from Mexico, Central America and South America that began around 1980. Some 11% of Latino children are "first generation"--meaning they themselves are foreign-born. And 37% are "third generation or higher"--meaning they are the U.S.-born children of U.S.-born parents.

In 1980, only three-in-ten Latino children were second generation, while nearly six-in-ten were in the third generation or higher. These shifts are noteworthy because many social, economic and demographic characteristics of Latino children vary sharply by their generational status. A Pew Hispanic Center analysis of U.S. Census Bureau data finds that first and second generation Latino children are less likely than third or higher generation children to be fluent in English and to have parents who completed high school. They are more likely to live in poverty. But they are less likely than third or higher generation Latino children to live in single parent households.

Another characteristic that separates Latino children along generational lines is their legal status. Building on earlier research, the Pew Hispanic Center estimates that 7% of all Hispanic children are unauthorized immigrants. But this share varies sharply by generational status. Two-thirds of the 1.7 million foreign-born Hispanic children are unauthorized, while none of the 6 million Hispanic children in the third generation or higher are unauthorized (as the U.S.-born children of U.S.-born parents, by definition they are U.S. citizens at birth). As for those in the middle--the second generation--about four-in-ten have at least one unauthorized immigrant parent and are therefore living in a family whose immigration status is legally mixed.

Projections by the U.S. Census Bureau indicate that by 2025, nearly three-in-ten children in this country will be of Latino ancestry. Pew Hispanic Center population projections indicate that the generational composition of Hispanic children will change yet again between now and then. The share of Hispanic children who are second generation is projected to peak soon, while the share of Hispanic children who are third generation or higher will begin to rise in the coming decade.

This report presents findings from several existing and new Pew Hispanic Center analyses of U.S. Census Bureau data. The analysis of the legal status of Hispanic children utilized the augmented March 2008 Current Population Survey. The historical and current profile of Hispanic children derives from new analyses of Decennial Census and American Community Survey data.

Source: Pew Hispanic Center

Click here to download the full report.

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  • Hispanic Trending focuses on the United States Latino Market. It features news and commentaries related to Hispanic Marketing and Advertising, as well as links to, in my opinion, the most relevant Hispanic sites, organized by categories. Hopefully all these resources will enrich your understanding of this growing segment of the U.S. population.

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