April 12, 2017
By Kevin Diaz
A sign of Texas U.S. Sen John Cornyn's easy glide path to re-election in 2014 was his campaign's ability to devote resources to GOP party building and minority outreach across the Lone Star State.
The Texas Republican also took to heart a GOP post-mortem after its defeat in the 2012 presidential election. That study suggested that the party's future depended on doing a better job of reaching out to black, Hispanic, Asian, and other minority voters.
It also came as Democrats intensified their efforts to capitalize on Texas' long-term demographic changes to turn the state blue.
President Donald Trump's 2016 election victory notwithstanding, with its heavy emphasis on the dangers of illegal immigration and the ills of the "inner city," Cornyn is still intent of carrying his Republican message to Spanish-speakers.
This week he is launching a Spanish-language version of his official U.S. Senate website.
"I'm proud to represent a state as diverse as Texas," Cornyn said. "This will help me better serve Spanish-speaking Texans as we continue to expand how we engage with the nearly 28 million people who call our state home."
Or, as he might say in Spanish: "Me siento orgulloso de representar a un estado tan diverso como Texas", dijo Cornyn. "Esto me ayudará a servir mejor a nuestros Tejanos de hablantes hispanos mientras seguimos ampliando como nos involucramos con los casi 28 millones de personas que han hecho Texas su hogar."
This makes him the first member of the Texas congressional delegation to have a dedicated website for Spanish-speaking Texans.
Source: The Houston Chronicle