October 22, 2014
Source: New York Business Journal
Leading home-show producer Marketplace Events has acquired Casa Latina Home Expos from the owners of Casa Latina, a bilingual home and lifestyle brand aimed at the U.S. Hispanic market, and is expanding the expo to Florida next year.
Terms of the deal weren't disclosed.
The Casa Latina Home Expo, scheduled for Nov. 15 in New York City, will come under the Marketplace Events umbrella and expand to two new markets in 2015. They are Miami, which will run May 29 through 31 at the Miami Airport Convention Center, and Orlando, which will run Sept. 18 through 20 at Osceola Heritage Park in Kissimmee, Fla.
Marketplace Events said it foresees swift expansion into other major Hispanic markets in the U.S. and Canada with early emphasis on Texas, California and select northern metro markets, in addition to New York and Florida.
Marketplace Events Chief Executive Tom Baugh said the company had been exploring the possibility of launching home shows for the Hispanic market for nearly a decade.
The inaugural Casa Latina Home Expo in New York last year featured popular Latina home and garden celebrities and bloggers and partnerships with major sponsors that included Chase, Lowe's, Empire BlueCross Blue Shield, Moen and Ford.
New York-based Casa Latina, Enterprises was founded by Nora Diaz-Bretherton, Marlene Pratt and Cibele Salomao as a multi-media, bilingual home-and-lifestyle brand.
Marketplace Events, based in Solon, Ohio, formed in July 2008 and previously operated as London-based Dmg World Media's North American home show division. The company's 120-person staff produces home shows in the United States and Canada including those in Cleveland, Orlando, Minneapolis, Philadelphia, Vancouver, Calgary and Montreal. The company said total revenue for Marketplace Events since 2009 has grown 48 percent, with exhibit revenue up 26 percent since 2009.