Aug. 17, 2011
Via Business Wire
Lowe's Companies, Inc. today announced the launch of Lowes.com en Espanol. The Spanish language option enhances Lowe's ability to meet the needs and expectations of Hispanic consumers by providing a seamless, simple experience wherever and whenever they shop. Customers can access the Spanish version of the web site by visiting http://www.lowes.com/espanol .
"Our No. 1 priority at Lowe's is to ensure our customers have the best possible experience shopping with us, whether they plan a project with our employees in the aisles of their local store or at home through our online tools and services," said Gihad Jawhar, Lowe's vice president of Lowes.com. "Providing a Spanish language option on Lowes.com is a natural next step as our website develops to provide improved customer service."
In addition to shop and compare functionality, Lowes.com en Espanol provides How-To articles for projects around the home. Translated How-To video content will follow, with availability in September. Content covers topics like regular home maintenance, tips for planting edible gardens and step-by-step instructions for DIY projects such as building a deck.
LowesCreativeIdeas.com also launched in Spanish today. Customers can access the Spanish language content by visiting www.LowesCreativeIdeas.com/espanol . Lowe's Creative Ideas offers inspiration to first-time homeowners and savvy DIYers alike. Ideas Creativas de Lowe's will launch in print this September in collaboration with Siempre Mujer magazine, followed by a Holiday 2011 edition.
Source: Market Watch