April 27th, 2011
By Daniel Vasquez
Dell laptops designed for Spanish-language speakers are selling briskly for BrandsMart USA at the company’s South Florida stores, which makes plenty of sense given the area’s high numbers of Hispanic residents.
The Dell Inspiron M5030 sells for $498.88 at BrandsMart USA stores in West Palm Beach, Deerfield Beach, Sunrise and Miami and features a keyboard with keys labeled in Spanish and special characters like the ñ. In addition, it operates on Windows 7 – the Spanish version used by manufacturers in Latin American countries. And of course, the manual is in Spanish.
“This is perfect for people who speak Spanish only or whose first language is Spanish,” said Angus Bryan, vice president of merchandising for BrandsMart USA. “Until now, if they wanted to use a computer, they had to get used to working in English. This gives them something that they are really familiar and comfortable with out of the box.”
And apparently the consumers are happy about it. Bryan could not share specific sales figures, but said Dell laptop “is the second-highest selling Dell laptop in our stores and is selling at a one-to-one [ratio] with the English version.” He adds: “That is pretty strong.”
Dell is the first U.S.-based computer manufacturer to offer a Spanish-language laptop, and the company chose BrandsMart USA to launch the device.
Call that a win-win for South Florida.
Source: Sun Sentinel