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August 2008 posts

Olympics Ratings Gold? Not For Hispanics In New York

Hispanic viewers in top market did not tune into Olympics coverage.

August 28, 2008
By John Eggerton

According to a source familiar with the ratings numbers, Hispanic viewers in New York, the nation’s top market, were not flocking to Olympic coverage, which was racking up ratings gold for NBC generally.

During the daytime Olympic broadcasts on NBC-owned Spanish-language Telemundo affiliate WNJU (Aug. 11-24), the viewer average was 20,000, down 44% from viewership to regular programming for the same period in 2007. By contrast, viewership to Spanish-language programming on WXTV, the Univision station there, averaged 110,000, up 12% from the same period a year ago.

That's according to Nielsen Local People Meter data.

It was the same story in the key 18-49 demo. WNJU drew 9,000 viewers for its daytime Olympics coverage over the same period (it did not air Olympics in prime time), down that same 44% from the year before, while WXTV drew 56,000 Hispanic viewers to its regular daytime programming, up 17% from the previous year.

Source: Broadcast Newsroom

Need proof of racial profiling in credit card offers? Ask Rich Aguirre.

August 28, 2008
By Connie Prater

Rich Aguirre knows firsthand how racial profiling works. The longtime credit counselor at Take Charge America, a Phoenix-based nonprofit credit counseling agency, says his Spanish surname has generated an interesting mix of unsolicited credit card offers.

The credit card offers come to his Arizona home in both English and Spanish -- but the terms are dramatically different. English mail offers 9.99 percent interest rates and $5,000 credit limits while the Spanish language offers are for up to $500 with 19.99 percent or higher interest rates plus $100 in annual fees.

"It sort of annoyed me," says Aguirre, who brought the incident up during a recent interview about sharing credit card accounts. "In English it comes to me a certain way and in Spanish I get another offer."

Fee harvesting
What incensed him more was the fact that the Spanish language solicitations were for so-called "fee harvesting" credit cards. These are the cards typically marketed to people with bad credit. Credit card issuers offer low credit limits of about $500 and charge upfront fees (i.e., account opening fees, annual fees, security deposits or account maintenance fees) before the card is ever used. The fees eat up most of the available balance on the account and the user may be close to going over the limit with the very first purchase -- risking over-the-limit fees.

Fee harvesting cards are so reviled that the Federal Reserve Board has included them in proposed new credit card rules targeting "unfair or deceptive" practices. Regulators want to ban the cards if upfront "fees or deposits utilize the majority of the available credit on the account," according to the proposed rule. Also, fees that exceed 25 percent of the available credit limit would have to be spread over the first year of card use, rather than piled on at the beginning.

Aguirre says he sent the mailers to the Arizona state attorney general's office to investigate possible exploitation of Hispanics in the state. Advocates from the National Consumer Law Center and the Center for Responsible Lending have complained that fee harvesting card issuers deliberately target minority communities for offers.

Fed redlining study
Racial differences in credit card lending has been documented before. A study released earlier this year by the Boston Federal Reserve found racial profiling based on where credit card applicants live. Credit card applicants living in black neighborhoods (as identified by U.S. Census tract data) were less likely to get credit cards than applicants living in white areas -- even if they had the same credit history.

In Aguirre's case, he had the same credit history because he was the same person.

Source: Taking Charge

Hispanic, Asian TV Homes Outpace Overall TV Household Growth

August 28, 2008
By Linda Moss

The total number of U.S. TV households for the 2008-2009 season will be 114.5 million, an increase of 1.5% from last year, with Hispanic and Asian homes increasing nearly three times faster than the overall pace, Nielsen said Thursday.

Nielsen also estimates that the number of persons aged two and older in U.S. TV households will increase by 1.3% to a total of nearly 290 million.

The national universe estimates show a continued increase of Hispanic and Asian TV households in comparison to total TV households. Proportional growth of Asian (4.4%) and Hispanic (4.3%) TV households was nearly three times greater than the growth for the Total TV Household estimate, or 1.5%.

Black or African American TV households increased 2.2% from last year.

In addition, Baby Boomers continue to drive the growth of adults 55 and older, and the universe estimates continue to reflect this change in the U.S. age structure. The adults 55-plus demographic is increasing at a rate double that of the total people two and older demo, or 2.7% versus 1.3%, respectively.

The 2008-2009 local TV household universe estimates and market ranks reflect a continued trend of growth in the Southern and Western United States. Of the 58 markets that moved up in rank, well over half are in the expanding Southeast or Mountain regions.

For the first time in more than 10 years, there were no rank changes in the top 20 markets, though movement in the lower ranks was still evident.

Notable increases include:

-- Austin enters the Top 50 markets, moving from 51 to 49

-- Indianapolis enters the Top 25 markets, increasing from 26 to 25

-- Las Vegas continues steady growth moving from 43 to 42

-- Palm Springs moves up 2 ranks from 144 to 142

-- Numerous multi-rank increases were contained in the Mountain-region, including Salt Lake City (+2), Reno (+2), Grand Junction-Montrose (+3), Butte-Bozeman (+4) and Spokane (+2).

With the digital TV transition deadline Feb. 7 next year, Nielsen said it will closely monitor changes to its local samples and will be prepared to evaluate potential adjustments to both the 2008-2009 national and local universe estimates.

Source: MultiChannel News

‘Hispanic-fluentials’ Share About Products, Brands

August 28th, 2008
by Jose Villa

The growth of the blogosphere in the last few years has been remarkable - it is estimated that there are more than 112.5 million blogs on the Web, according to blog indexer Technorati.
Blogging has gone mainstream, and some of the most popular sites on the Internet are part of blog networks such as Technorati, Gawker and the Huffington Post. However, you probably haven’t heard too much about the Hispanic blogosphere, its growth and potential.

According to ComScore Media Metrix, WordPress and TypePad - two popular blogging platforms and networks - generated 2.9 million monthly unique Hispanic visitors in July, surpassing the traffic of popular Hispanic destinations such as Univision.com, Terra.com, and Batanga.com? In fact, according to the latest AdAge Hispanic Fact Pack, 5.35% of online Hispanics visited a blog and 2.3% wrote a blog in the last 30 days.

The growth of the Hispanic blogosphere represents two very important trends. First, the growth in the number of Hispanics writing blogs represents the emergence of a new group of Hispanic influencers with a very visible footprint. These are individuals who are going online and sharing their opinions with the world, or at least their friends, family and broader community. They are talking politics, fashion and business, among other topics.

A March 2008 Burson-Marsteller study revealed that the most influential Hispanic consumers, dubbed “Hispanic-fluentials,” use the Internet to share their views about products and brands as well as to connect with friends and family. Specifically, 49% of Hispanic-fluentials used blogs to tell others about product experiences.

The second trend hinges on the fact that Hispanics are reading what bloggers (both Hispanic and non-Hispanic) are writing. They are spending more and more time reading news, commentary and opinions written by individuals and not tied to the traditional once-per-day, five-days-a-week newspaper news cycle of the old media world. This represents a marked shift in media consumption.

The Hispanic blogosphere therefore represents a vibrant online community of Hispanics who are seeking their information from individuals and are actively sharing their views and opinions with the world. What does this mean for marketers?

For starters, it is extremely important to keep track of the conversations that occur on the Hispanic blogosphere because they have a significant impact on brands. Tools such as Nielsen BuzzMetrics provide the ability to track such activity. And, with new targeting technology blog advertising networks are able to offer ads targeted to Hispanics reading blogs. Most importantly, however, the growing Hispanic blogosphere has opened the door for marketers to use social media to target the Hispanic market.

Social media gives marketers the opportunity to insert their brands, products or issues into the conversation in the Hispanic blogosphere. It is a new form of technology-empowered guerrilla marketing that has the potential to reach millions of Hispanics without spending millions of dollars on 30-second TV and radio spots on Spanish media.

Yet, marketers need to be careful about how they approach the Hispanic blogosphere. These are very savvy consumers who don’t react well to traditional communications strategies to influence what they talk about. You can’t simply have a PR firm send Hispanic bloggers a press release or post a self-serving comment on a blog with the hopes of generating buzz. You need to be willing to engage them in a conversation that is relevant to the material they blog about in an organic manner.

You can take the easy route and just buy display ad space through an ad network targeting the Hispanic blogosphere. However, don’t expect more than a below-average click-through rate and little to no engagement with your message or brand. If you want deep engagement via an effective social media program, you need to be willing to embrace the blogosphere as more and more Hispanics are.

Source: MediaPost

2nd Annual ADEx 2008 Advertising Industry Experienced Hire Diversity Recruiting Program

August 29, 2008

Are you an Experienced Professional in the Advertising and Communications Industry looking to advance your career?

Advertising Week, Business Development Institute, and Adrants, have once again partnered to produce AdEx: The Advertising Industry Experienced Hire Diversity Recruiting Program. This event will connect top agencies and marketers with experienced candidates from diverse backgrounds. Applicants will be pre-selected by leading agencies and brands to receive private invitations for informational recruiting sessions that will reveal career opportunities within the organizations.  Please note this is NOT a job fair but rather an opportunity for you to connect with individual employers in a private setting throughout Advertising Week 2008.

    * Apply to be recruited to attend the Advertising Industry Experienced Hire Diversity Recruiting program today free of charge.
    * Have the chance to meet with executive leadership from recruiting companies in discreet intimate groups.
    * Discover opportunities in leading agencies and marketers not available through posted job sites.
    * Be recruited by multiple employers in an efficient and confidential manner. Applicants will be pre-selected by recruiting companies to receive private invitations to attend informational recruiting sessions that will reveal career opportunities within the organizations.

** Please note that all applications will remain confidential For additional information and to apply for this event, please visit the website at: http://www.bdionline.com/adex2008

Date: September 22 - 26, 2008

Location:
World Wide Business Centres
575 Madison Avenue, New York, NY

Tejano Music returns to Austin Radio

August 29, 2008
Press Release

Effective  August 29th at 11:59pm,  KTXZ AM 1560 will change it’s format to reintroduce to the Austin market a new music format that will feature Tejano Music.  The format change will once again provide a venue for the promotion of the live Tejano music scene in the state capital.

In the coming weeks, due to changes in FCC rules and regulations, KTXZ will commence simulcasting the format in stereo on 95.1 FM here in Austin.  The new format will feature Tejano, Norteno “Tejano Style”  and Grupero Music.

Encino Broadcasting, LLC was founded this year for the specific purpose of acquiring KOKE. KTXZ and KELG by members of the Garcia family that previously owned KELG, KKLB, KTXZ and KFON. Those stations were sold to Border Media Partners in August of 2004 for 19 million dollars.

Dynamic Radio Broadcasting Corporation, owner of stations KELG, KKLB, KTXZ and KFON from 1985 through 2004, was founded by Austin Spanish Language broadcasting pioneer Jose Jaime Garcia. Sr. in October of 1985. Garcia Sr. first started his career in radio broadcasting in Austin in September of 1952 at KTXN 1370 AM, he would subsequently become the founder and principal owner of Austin’s first full-time Spanish Language radio station KMXX 102.3 FM that was established in August of 1976.

Garcia died on September 6, 1986 after a career of 34 years in broadcasting. KELG continues today as Austin’s longest running Heritage Spanish Language radio station in Austin, Texas.

Cine Joven Sin Fronteras

Teaching technology, telenovela, and how to straddle two countries and two cultures with a camera

AUGUST 8, 2008
BY MARC SAVLOV

Lou Dobbs is not going to like this: The kids over at the Austin School of Film's Cine Joven ("Young Cinema") program are making their own telenovela from scratch, one that's based on their own teenage lives as the children from first- or second-generation Latino families, the bilingual, cross-cultural sons and daughters of both newly arrived immigrants and Mexican-American professional parents from every level of Austin's Latino community.

Consulting

They are following the template laid down over the past 50 years by dozens of outrageously popular (and populist) Mexican and Latin American telenovelas and very much in the style of Televisa's wildly popular 1987 series Quinceañera, which followed the highly melodramatic lives of a group of young people as they came of age in a modern Mexico rife with illicit pleasures (the lure of the street) and the established traditions of family and home life. At the heart of that popular telenovela (currently running in syndication) is the titular quinceañera, the traditional celebration of a young girl's 15th birthday, a rite of passage that marks the journey from childhood to adulthood, and a cultural life marker that's echoed in, among many other culture-specific rituals, the Jewish bar and bat mitzvah and the debutante balls of the American South.

You know what else Lou Dobbs isn't likely to like? The telenovela that the kids have been working on every weekend for the past two months (the actual shoot began last weekend) is going to be in Spanish. With English subtitles. Which just goes to show, you can talk about building all the walls you want, metaphorically and otherwise, but the kids will always find ways around them, because the kids are all right, still.

Monica Santis, ASF's director of outreach and the director of Cine Joven for the past two years, knows telenovelas. But more importantly, she knows kids, she knows Austin's Latino community, and she can find the intersection of the two. The idea for the Cine Joven kids to make their own telenovela, all the way from concept to screen, was dreamed up by both her and ASF Education Director Anne Goetzmann Kelley.

First, though, a little background: Cine Joven was founded in 2004 by Goetzmann Kelley and former Cinemaker Co-op head/avant-Godardian-cum-UT film instructor Barna Kantor at San Juan Diego High School. In its earliest incarnation, it was a bold experiment in class- and culture-hopping, social-engineering outreach. Goetzmann Kelley and Kantor's reasoning was, essentially, if Austin's Hispanic youth was underrepresented at the Center for Young Cinema, then why not take the CYC – instructors, gear, and all – to the Hispanic youth? The plan worked enormously well and soon moved into the Motion Media Arts Center (located at the Downtown multimedia hub at Fifth and I-35). It was the perfect way to offer both younger kids and older teens from the potentially lower-income Latino, Mexican-American, and immigrant communities a way to find their own unique voices in a rapidly expanding global media-scape.

Austin's kids love movies and are uncannily good at making them, if given the right tools and instruction, and ASF offshoot the Center for Young Cinema proved that beyond a shadow of a doubt some years back. But while there are plenty of places a young person can explore the art and craft of filmmaking in Austin, they're not always cheap, nor have they ever been – in Austin, at least – specifically geared toward a Spanish-speaking (or, more commonly, Spanglish-speaking) teen demographic. To adapt to the economic realities outside its door, Cine Joven offers a sliding-scale-style fee payment system.

"Cine Joven is open to anyone age 14 to 19 and within the program," Santis explained. "We have the telenovela class, which we're doing for the first time this summer; we have the regular summer camps that start at the beginning of June and August; and then during the school year, we have classes that meet once a week for 10 weeks, where the kids make a five-minute short, which is then screened at the ASF's Loud & Clear Film Festival in the following March.

"We've been building the Cine Joven program for four years now, and it's still very much in development. We're still learning. We're trying to serve not just the Hispanic community but also the Spanish-speaking community as a whole and also those people who are connected to that culture. In essence, Cine Joven is trying to give a voice to young people without having them tell the usual immigrant-crossing-the-border narrative. Of course that's a pertinent theme, but we're really just experimenting and trying to discover what other genres kids will tap into."

Mexican filmmaking is enjoying a spectacularly vibrant resurgence these days – you need look no further than the holy trio of neo-Mexican cinema, Guillermo del Toro (Pan's Labyrinth, the Hellboy series), Alfonso Cuarón (Children of Men), and Alejandro González Iñárritu (Babel), to see it – but that cinematic rebirth is running counter to an increasingly hostile view of Latino immigrants emanating from El Norte's right-leaning pundits and politicos. It's a peculiar parallel, and it's happening smack dab in the middle of what's shaping up to be the most important election year the U.S. has ever known. You don't have to be a regular viewer of Lou Dobbs Tonight to feel the xenophobic currents eddying through the American airwaves, either. And while the Cine Joven program is viewed as an unqualified success by both its instructors and the kids themselves, that politicized miasma can pose a problem when it comes to recruiting new students and has even concerned some of the more recently Americanized parents of potential students, who fear that enrolling their creative-minded offspring in a film program that emphasizes a bilingual curriculum might not be the best route toward assimilation.

Santis: "Obviously, there is a debate about race and immigration going on throughout the country, as well as here in Austin. ... And, sure, there's also the whole idea of assimilation, which is a genuine concern to some people and can be a reason why people might shy away from possibly enrolling their kid in Cine Joven. It can feel as though it's taking a risk to expose your culture or experiences – that's often just scary in general – in the midst of the current charged political and social climate.

"The first question most parents had was, 'Is this a remedial course?' And no, it's not at all, but from the parents' point of view, with a lot of classes, when you arrive in public school and you don't speak perfect English, you get sent to what they consider to be a remedial class or something that feels like a remedial class, which to the kids and the parents is just as bad.

"And I always tell them," Santis continues, "that if anything, this is an advanced course not in spite [of] but because it is bilingual – the kids are creating projects using two different languages. Parents can also have a feeling of: 'Is this going to serve the kids at all in the future? Because we don't want to get their hopes up, and we don't want to waste their time.' And, you know, to paraphrase from one of the reality shows popular on TV right now, 'It's really hard to be creative if you don't have the means to do it.' With a lot of these kids, it's very hard to even find the time to be creative, because they go to school, and then they go to work, and that's it. There's not time for dilly-dallying or creative endeavors. It's survival. It's work."

There's also the sheer creative stopping power attached to the fact that lower-income families generally tend to have less financial wherewithal to purchase often-pricey computer and filmmaking gear (or acting classes) – which is what makes Cine Joven so important.

"That's another big part of our outreach program at ASF and Cine Joven," adds Santis. "We want them to have access to the tools of filmmaking and media production, and we've got those tools right here. I think they can be just as media-literate and -savvy as anyone else if they were trained. That's what we do – we train kids to be active media-makers. And because we get funded by grants and private donors, we get kids in here for a fraction of the cost of other film programs.

"Ultimately, we've found that the parents usually get on board once they realize that their kids are going to be learning not only filmmaking but also life-building skills and skills that will help them academically in the future. In the past, some parents have arrived with the idea that Cine Joven was just another extracurricular activity, and so they weren't all that interested in enrolling their kids. But once we get the parents in here and they actually see the technical aspects of the program – obviously, as part of the ASF, we're Apple-certified, and we have access to all the cameras, computers, and editing software we need – and how multidisciplinary the program is, be it via career-building or creating a portfolio that these kids can use when they apply to college or just by learning basic creative skills, then the parents really get behind it. You know, we can actually get away with having these kids write a lot if we tell them it's a film or telenovela script. And they love it!"

It's a Saturday afternoon on the dog-end of June, and outside the Austin School of Film, it's a scorching 100 degrees. Inside, however, it's cool and dark and crowded with a group of kids (almost evenly split down gender lines) who are learning how to create their own telenovela. Three 10-minute episodes have already been written and are currently being revised (and revised yet again, and then again – welcome to the world of professional screenwriting, kids!), but shooting has yet to begin.

Nobody is a born screenwriter, and several talented scenarists have helped out with the telenovela's writing, including director of photography and executive producer (and Austin actor) Paul Galvan. Also helping out is the invaluable Luna Rodriguez, whose extensive background in film and television production in her native Monterrey, Mexico – not to mention the fact that the telenovela's native tongue is her own – has, in the eyes of the Cine Joven kids, instantly discredited that persistent myth that filmmaking is a boys' club. At least, not here, anyway.

Rodriguez also helped to finesse the telenovela's script into shootable form, working alongside Carlisha Bell, a UT film studies graduate, professional teacher, and another recent addition to the ASF's burgeoning, omni-disciplinary ranks.

Rest assured, the ideas that went into the script came straight from the kids, but a smidgen of screenwriterly supervision was understandably necessary in, as Bell puts it, "getting these kids' stories out of their hearts and onto paper." And from there onto digital video and beyond.

But all that can wait. At the moment, Galvan is fielding my queries to the kids, who range in age from 9 to 19 years old, with an average age of 15. There are frequent linguistic assists from Santis and Rodriguez, both of whom instinctively draw the kids out of themselves and into the discussion by offering a bilingual buffer zone for anyone who might not be entirely comfortable speaking their minds (and hearts) in front of newcomers.

They're not all shy, though, and at this point in their budding film and acting and screenwriting careers, there's no paparazzi present, per se, but you get the feeling that may just be temporary: These kids have things to say whether there's a camera on them or not.

Continue reading "Cine Joven Sin Fronteras" »

The Birth (or Prequel) of an Immigration-themed Film

August 29, 2008
By Mike Askew

STORYTELLER
Making movies for a living is a pretty lofty ambition. It’s like telling people you’re gonna be a rock-star, or putting a dangerous amount of stock in what your parents said when they told you as a child that someday you could be President. For some reason in my case though, common sense has never grabbed hold of me, and I’ve never lost the desire to be what I’ve always wanted to be: a filmmaker.

When I was 18 years old, I left Ohio for Los Angeles, on a whim, never having been there, and not knowing any Angelinos, save one--a person who I couldn’t even find when I arrived. Three years later, when I left at 21 years old, I had just received an entire cultural education for the cost of being able to survive on my own for that long. And I didn’t realize this until many years later.

I didn’t make a straight line for Hollywood when I first arrived, quite frankly I didn’t even know where it was. But for my first three months in California I lived in South Pasadena, and it was from there that with a priest friend, the one person I knew when I got there, I was able to travel around the Southland. What an introduction to the world! I came to know people and cultures that I hadn’t even heard about, much less knew anything about!

For the next three years, I worked in and out of Hollywood. I thirsted for the chance to make movies, but was content taking whatever I could find, so long as it was “around” filmmaking. I met people from all walks of life, young and old, rich and poor.

Growing up, my parents struggled to send me to Catholic schools for a better education, and although I didn’t last long in college, I’ve always been anxious to learn (maybe not so much in a structured environment). Again, I didn’t realize it then, but I wasn’t in LA to learn filmmaking: I was there to learn about humanity. And in spite of all the education that had been made available to me in my youth, my eyes had been closed all that time to the outside world.

It has been almost ten years since I left LA. Over the course of that time, I’ve learned how to be a filmmaker, and even found myself participating in award-winning films with terrific messages. Perhaps, with a strong voice and a story to share, one can open up the eyes of others so that they may see things differently--like living in Los Angeles did for me. My hope is that the voice some day will be mine.

I first read the story of Manuel Jesus Cordova Soberanes, and the selfless act he had committed by staying with a stranded, orphaned American boy in the Arizona desert south of Tucson. Their encounter had just happened on Thanksgiving--and now it was the week after, and I was on a morning train heading to downtown Chicago for work. I clenched my copy of the Chicago Tribune and thought, “what an incredible story!” That moment, and what I thought has been clear in my memory ever since that morning: This is a story that I need to share.

ACTION
I emptied out my e-mail address books and sent a letter containing the story to about 200 people. I proposed to all of these contacts that I make a movie about it. The response, as expected, was good but not great.

Visiting family and friends in Columbus, Ohio for Christmas, I asked a friend of mine if she had heard the story--I knew she had grown up in Arizona, and maybe knew of someone who could put me up for the night should I ever make it down there. It turns out that her dad knew the mother of the child. I couldn’t think it was just coincidence, and served me to keep going.

I returned to Chicago, and was completely surprised when I received an end-of-the-year bonus from my job: two round-trip plane tickets anywhere in the US. Energized, I set my sights on Tucson.

Finding Manuel was tough. He was sent back to Mexico, and as some reports put it, “disappeared.” My research about him led me to Bob Feinman, a Tucson-area businessman. Bob had raised money from local businesses and through active participation in the group Humane Borders, then took the money across the border at Nogales, walked into the Wal-Mart there, and bought gifts and necessities for Manuel and his family. He then drove everything to Manuel’s home and presented him with them, as a Christmas gift.

Bob told me how to find Manuel. He even offered to come with. I asked a friend of mine in Chicago, Nathan Ayala, to come with me and translate since I don’t speak Spanish (but I’m learning). The three of us traveled an hour past the border zone to meet Mr. Soberanes on March 1st of this year. I videotaped him and my friend Nathan for fifteen minutes while they talked about what happened. All said, our time together was too short but well worth it!

WHERE WE ARE NOW
I haven’t made contact with Manuel since March, I intend to do so though as things progress. I have, however, recently been able to reach the boy’s family, and have let them know what I’ve been doing.

At his home in Mexico, I told Manuel that I would do my best to make the story into a movie--but I couldn’t make any promises. All summer long I have been trying to raise the funds to develop the story into a movie, and have had extremely limited success. Outside of this, I was let go from my job at the end of July. Money was already tight before that, as I was working two jobs. Thank God I had my part-time night job to fall back on, at least for a short while! Not having a daytime gig allowed me to sit down and write a script, and try and meet more investors close to home. I’ve been doing that, but bills are backing up, and finding a job in my field is tough right now. Regardless, I’ll press on. It could be much worse!

For furthef information please contact Mike Askew via email or phone 847-730-9535.

Envoy represents Mexicans

He reports home on life in Tennessee

August 28, 2008
By JANELL ROSS

In two months, Nashville businessman Salvador Guzman will offer his biannual report to Mexico's government about how Mexicans live in Middle Tennessee.

He'll say the U.S. economic downturn hit Nashville-area Hispanics particularly hard. And he'll talk about anti-immigrant sentiment and policy he believes makes their recovery more difficult.

"Things are completely different right now, completely different than how they used to be in the 1990s or even the early 2000s," Guzman said. "There's really a lot to talk about."

Guzman knows first-hand what it takes to become a success in a foreign land. Raised in Degollado on Mexico's west coast, he came to California in the 1970s to work the fields with his father. Today, his U.S. holdings include two Spanish-language radio stations, nine La Hacienda Restaurants in Tennessee and Alabama and a pair of Nashville supermarkets that specialize in Latin American merchandise.

In a single hour inside Guzman's office at one of the Supermercado La Reyna stores, one gets a sense just how large Guzman and his influence loom.

During a quick meeting near the tamale wrapper display, a woman secures a commitment from Guzman that at least one of his stations will participate in a family day at the Nashville Zoo. Two men drop by at different times, each wanting to discuss a possible business opportunity. Guzman's wife wants to talk about the store.

Guzman is so talked about that rumors have swirled that one of his restaurants is under investigation for unpaid wages. He insists that no investigation exists and people are confusing his restaurants with a Murfreesboro chain. Spokesmen with the U.S. and Tennessee departments of labor said there are no public records of a labor investigation at either Guzman's or the Murfreesboro restaurants.

These days, his attention is on his role as adviser with the Institute of Mexicans Abroad, a powerful organization that recruited him to observe his countrymen in Middle Tennessee and report back.

In 2006, the institute succeeded in getting Mexican nationals living abroad the right to vote in Mexican elections. Around the same time, they persuaded Mexico to match three government dollars for each dollar that citizens living abroad sent home specifically for public projects such as roads, plumbing and schools.

Before the U.S. economic downturn, that program was transforming some communities and giving Mexican citizens living outside the country a political voice, said Jose Louis Gutierrez, a former advisory board member.

And, because of advisers' reports, budgets for Mexican consulates in the United States have tripled, Gutierrez said.

"There is a movement in Mexico to recognize the contributions of migrants to this country and give them a voice," said Gutierrez, who is now director of the Illinois Governor's Office of New Americans. "Anyone who participates in that process of transmitting information from the United States — anyone — is at this point playing a very important role."

Through his father, Guzman gained his legal permanent residency and the right to work in the United States — ultimately becoming a dual citizen. He worked a job in a meatpacking plant in Illinois before returning to Mexico to earn a doctorate in veterinary medicine. After years of practice and the realization that he probably would never earn enough to own a home in Mexico, Guzman decided to move permanently to the United States.

His first job upon his return was busing tables at a Chattanooga Mexican restaurant in 1989. In a 19-year span, Guzman transitioned from bus boy to owner of multiple businesses and property on either side of the border.

"I still believe there is opportunity in this area, but there is also a lot more for the Mexican immigrant to deal with," Guzman said. "Life is not easy."

Businesses struggle

Take Nolensville Road, a commercial strip known for several stores carrying goods from immigrants' home countries. This year, a bakery, two mini markets that sold Latin American goods, a restaurant and a car lot have closed. Several other area businesses also have changed hands, Guzman said, many of them in financial trouble.

The Tennessee Department of Labor and Workforce Development's most recent data indicate that at 8.6 percent, Hispanic unemployment is higher than that of any other group, topping the state's overall
6.9 percent unemployment rate.

The reason stems mostly from the fact that so many Hispanic workers were once employed in the hard-hit construction industry or related businesses, Guzman said.

He also cites "aggressive" police patrols that make immigrants afraid to patronize businesses in the area.

Metro police have a different perspective.

Metro Police South Precinct Capt. Mike Alexander met with Hispanic owners of businesses along Nolensville Road about six weeks ago. He said the decisions to patrol Nolensville Road heavily, make efforts to talk with pedestrians and merchants and to react when traffic violations are observed are all part of the effort to reduce commercial robberies and other crime.

"We target our efforts in that area in hopes that a visible police presence in that area would be a deterrent to criminals," Alexander said. "Persons who are driving with an appropriate driver's license and obeying the law certainly do not have any reason to be fearful of any interaction with the police."

Guzman said he also expects Nashville's English-only ballot initiative to be a topic of discussion during his report to the institute in Mexico City. If it is placed on the Nov. 4 ballot and passes, it would limit Metro government communication to English unless the council made exceptions.

"My dream here is that there will be a time when the Latinos, the Mexican can be proud to say, 'I am a U.S. citizen of Mexican origin,' as the Irish and the Italian-Americans can do now," Guzman said.

Source: The Tennessean

Latinos in Dover seeking more clout

August 29, 2008
BY JULIE O'CONNOR

Several advocates for Dover's Latino community have asked to join a newly formed volunteer group that oversees funding for local drug and alcohol prevention programs, after protesting its lack of Latino representation.

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The Rev. Daniel Martinez told Mayor James Dodd at Tuesday's town meeting that he and Latino residents Edward Correa and Emiliano Lemos are requesting membership to the board.

"I've heard many comments that Latino people need to volunteer," Martinez said. "We want to volunteer ... the offer has been out there for a long time. I think the group would benefit from having Latino representation."

They say they are awaiting an official response from the mayor, who has the ability to appoint as many members to the group as deemed necessary.

At the meeting, Dodd said he looked forward "to a very productive municipal alliance in the future," but did not respond to Mar tinez's request for membership. Reached by phone, Dodd said he had no comment on the issue.

Previously, Martinez and Correa had questioned why only one Latino was chosen for the 12-member Municipal Alliance, a group charged with deciding what local programs get county funding. Dover is at least 60 percent Latino.

The mayor said at an Aug. 12 meeting he chose the members and a new chairwoman to revitalize the volunteer group, since participation had tapered off. Dodd has said he selected people who represent a variety of town boards and organizations.

When asked by residents at that meeting why more Latino members weren't tapped for the board, Dodd agreed Latinos should be involved but did not say why he did not appoint more than one.

Correa, a member of the Latino Leadership Alliance, said he be lieves Latino members would benefit a group that designates funding to programs involving education and empowerment of the Latino community.

"That's why we want to volunteer," he said. "We were not aware of the revitalization of the group. Now that we know what it's all about and that the mayor is hoping to add new members, we believe that we should be active, formal members of this alliance."

While county officials have said the committee's members are in tended to represent a cross-section of the community, other residents say they don't believe ethnicity should be considered.

Antonio Acosta, who supports the mayor and his promise to rehabilitate the downtown, said he be lieves the responsibility for getting involved lies with the Latino community -- not with Dodd or other officials.

Acosta, whose Puerto Rican family has lived in Dover since the late 1950s, said anyone who feels disenfranchised should just attend town meetings or run for office rather than blaming the mayor.

"I'm glad that they said they would volunteer," Acosta said of Martinez and other residents. "It is troublesome that a community that is 60 percent Hispanic has no (Latino) sitting on a governing body ... If you don't like what's happening, then run for office ... we should be part of the police department, part of the fire department. It's up to us to make that happen."

Martinez said the reason he and other Latino residents have been regularly attending town meetings is because they want to be involved. He said he hopes town officials hear that message.

"People can send in their résumés, but these are normally boards that are appointed," Marti nez said. "If they don't call or reach out to the Latino community, we don't know. We're not aware. We're not given the opportunity."

Source: The Star-Ledger

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