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« Current State of Businesses Owned By Women of Color | Main | Actress-filmmaker Paola Mendoza's subject is the immigrant experience »

Search Engine's Perception of Hispanic vs. Latino

Many times I've discussed this during seminar presentations or with clients; it is very interesting to see the subtle (or not so subtle) differences in the search engine's "perception" of these terms, as shown during "Image" searches, that historically have caused controversy when someone tries to refer to the largest minority in the United States... Judge for yourself (click on the image for a larger view):

Google
Hispanic_2
Latino

LatinaYahoo!
Hispanic_y Latina_y Latino_y_2

MSN

Hispanic_m

Latina_m_2


Latina_m

Ask.com Latina_a 

Hispanic_a_2Latino_a_2

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    About this Website


    • Hispanic Trending focuses on the United States Latino Market. It features news and commentaries related to Hispanic Marketing and Advertising, as well as links to, in my opinion, the most relevant Hispanic sites, organized by categories. Hopefully all these resources will enrich your understanding of this growing segment of the U.S. population.

    Co