MySpace Latino Connecting or Segregating?

April 18, 2008
By Janine Zeitlin

Earlier this month, MySpace Latino officially launched in yet another corporate bid to milk a bilingual market.

MySpace Latino is teaming up with South Florida based Spanish Broadcasting System to add people in a project, "We Want a Million Friends," and SBS will offer users access to its radio and TV personalities.

That's all well and good if the intent behind the site is to beef up the offerings to an under served bilingual, community of MySpace users.

But targeting Spanish-speakers in the United States, many of whom already freely use MySpace (now, presumably, Non Latino) seems antithetical to one of the concepts behind social networking. Is it segregating or connecting?

In other MySpace news: the networking hub expanded to South Korea this week. Would it not be utopian if users MySpace Latino, MySpace South Korea and plain ol' MySpace could somehow be connected? I'd rather have friends in MySpace South Korea and Latino than Jenna Sexxxy who, by the way, is not my real friend.

Source: Miami New Times

Comments

[Crafty Chica]

I'm a very active MySpace user to build my business platform and I also use it for networking with friends and family - at this point have decided not to dive into MySpace Latino. I'm just too busy working on all I have invested to start a whole new profile. Plus, I think they should have called it MySpace Español because not all Latinos converse in Spanish!