January 3, 2008
Via HISPANIC PR WIRE
A group of children and their parents learn about the significance of Three Kings Day during a special Hispanic-themed holiday promotion at a Wal-Mart store in Houston. The costumed Three Kings paid special visits to stores in Houston and El Paso, Texas, recently, in celebration of the Three Kings Day holiday.
While Three Kings Day celebrations may differ in Latin America and other Spanish-speaking countries, January 6 is the universally recognized day celebrating the arrival of the three wise men who followed a star in the night sky that foretold the birth of Jesus. In Mexico and many Latin American countries, Hispanics celebrate the Three Kings who arrive bearing gifts and toys for the sleeping children on the evening of January 5.
"The Three Kings holiday is a magical time for Hispanic children no matter what country they are from," said Gisel Ruiz, Wal-Mart vice president and regional general manager for West Texas and New Mexico. "We are pleased to be able to help bring these special Hispanic traditions to more and more families, allowing them to save money and live better each holiday season."
In addition to Baby Abuelita dolls that are designed by a Hispanic vendor, this year's holiday toy selection includes an exclusive line of RBD dolls that Wal-Mart developed with Mattel and patterned after the very popular Latin TV and music personalities. Wal-Mart stores participating in the special Three Kings Day promotion also feature traditional Hispanic holiday foods, such as Rosca de Reyes (Kings cake). The special Hispanic holiday store campaign runs through January 6, 2008.
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