My Photo

Advertising

Please visit...

  • Check us out!
  • hispanic brand tags

Upcoming Events

  • Green Communications 2008

  • Hispanic Retail 360 Summit

    Use code HT699 for a $699 registration rate
  • 13th Annual U.S. Hispanic Marketing 2008

  • Multicultural Marketing Summit

Hispanic Mobile Marketing

Hispanic Education, Politics, & Advocacy Groups

« Boston: No speaking ill of Magadan | Main | More firms pursue bilingual staff as job market tightens »

Report: Spanish-language websites in demand

By Chris Reidy
April 26, 2007

A report from Forrester Research Inc. says 51 percent of US Hispanics who use the Internet prefer Spanish-language websites, and 23 percent must have Spanish online.

Forrester, a Cambridge technology and market research company, did a telephone survey of 3,000 US Hispanics earlier this year.

‘‘English-language sites are currently underserving 7.1 million online Hispanics,’’ said a Forrester data researcher, Tamara Barber. ‘‘If companies are serious about reaching this growing audience, they need to offer Spanish-language sites.

‘‘Not only does Spanish online help those who depend on Spanish for interactions, but it also builds brand value with consumers who can transact in English but prefer to be served in Spanish.’’

Source: Boston Globe

Comments

Post a comment

Comments are moderated, and will not appear on this weblog until the author has approved them.

This weblog only allows comments from registered users. To comment, please Sign In.

Subscribe


  • Get Hispanic Trending Updates
    in Your Email Inbox Daily


    Powered by FeedBlitz
  • AddThis Feed Button

Advertising

Search Hispanic Trending


Twitter Updates

    follow me on Twitter

    About this Website


    • Hispanic Trending focuses on the United States Latino Market. It features news and commentaries related to Hispanic Marketing and Advertising, as well as links to, in my opinion, the most relevant Hispanic sites, organized by categories. Hopefully all these resources will enrich your understanding of this growing segment of the U.S. population.

    July 2008

    Sun Mon Tue Wed Thu Fri Sat
        1 2 3 4 5
    6 7 8 9 10 11 12
    13 14 15 16 17 18 19
    20 21 22 23 24 25 26
    27 28 29 30 31    

    Advertising