Hispanic Trending Quoted by the Associated Press regarding Latinos and the World Cup
Had the opportunity to talk with Joseph B. Frazier from the AP about “El Mundial”. I’m honored about his inclusion of my comments on today’s story: Marketers court Hispanic World Cup market.
Here’s the quote:
Six teams from Latin America - Brazil, Argentina, Ecuador, Paraguay, Costa Rica and Mexico - plus Spain have World Cup slots, leaving most Hispanic countries on the outside. Juan Guillermo [Tornoe], who tracks Hispanic trends for Wizard of Ads in Houston [actually in Austin, TX], says that doesn't matter.
"I'm from Guatemala," he said. "My home team has never made it to the World Cup. But that doesn't mean we're not crazy about it.
"It's a primal thing. It's cultural. And if you are bilingual or Spanish-dominant you will want to hear the games in Spanish. It's in the Latin blood that runs through our veins. The guys at (U.S. TV networks) do a heck of a job but they lack the emotion, they don't talk at 100 mph and describe every move."
Click here to read the whole story.
Quick ego trip (indulge me for a while): Thanks to Joseph and the Associated Press, my comments appeared on Forbes, the LA Times, The Mercury News, The San Diego Union-Tribune, Business Week, The Washington Post, Fort Worth's Star Telegram, etc... "Goooool, Gol, Gol, Gol, Gol, Goooool!" There; got it out of my system.
WAY TO GO! It's an honor to know you.
Posted by: Julie | May 20, 2006 at 07:50
Felicitaciones, Juan Guillermo.
Posted by: Octavio Isaac Rojas Orduña | May 22, 2006 at 14:00