My Photo

Advertising

Please visit...

  • Check us out!
  • hispanic brand tags

Upcoming Events

  • Green Communications 2008

  • Hispanic Retail 360 Summit

    Use code HT699 for a $699 registration rate
  • 13th Annual U.S. Hispanic Marketing 2008

  • Multicultural Marketing Summit

Hispanic Mobile Marketing

Hispanic Education, Politics, & Advocacy Groups

« Advertising Firm Looking for Business Analyst to Work within its Latino Marketing Group | Main | Libertad opens branch in East Austin »

Hispanic Trending Quoted by the Associated Press regarding Latinos and the World Cup

Had the opportunity to talk with Joseph B. Frazier from the AP about “El Mundial”. I’m honored about his inclusion of my comments on today’s story: Marketers court Hispanic World Cup market.

Here’s the quote:

Six teams from Latin America - Brazil, Argentina, Ecuador, Paraguay, Costa Rica and Mexico - plus Spain have World Cup slots, leaving most Hispanic countries on the outside. Juan Guillermo [Tornoe], who tracks Hispanic trends for Wizard of Ads in Houston [actually in Austin, TX], says that doesn't matter.

"I'm from Guatemala," he said. "My home team has never made it to the World Cup. But that doesn't mean we're not crazy about it.

"It's a primal thing. It's cultural. And if you are bilingual or Spanish-dominant you will want to hear the games in Spanish. It's in the Latin blood that runs through our veins. The guys at (U.S. TV networks) do a heck of a job but they lack the emotion, they don't talk at 100 mph and describe every move."

Click here to read the whole story.

Gol

Quick ego trip (indulge me for a while): Thanks to Joseph and the Associated Press, my comments appeared on Forbes, the LA Times, The Mercury News, The San Diego Union-Tribune, Business Week, The Washington Post, Fort Worth's Star Telegram, etc... "Goooool, Gol, Gol, Gol, Gol, Goooool!" There; got it out of my system.

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/t/trackback/32032/4925275

Listed below are links to weblogs that reference Hispanic Trending Quoted by the Associated Press regarding Latinos and the World Cup:

» Just Facts from Branding Blog
My good friend Juan Guillermo Tornoe was recently quoted in an Associated Press story about the marketing frenzy surrounding the World Cup. A nice kudo for JG and recognition of his expertise in the field of Hispanic Marketing. Too bad [Read More]

» A Week of Wizards: Clay Campbell from WonderBranding: Marketing to Women
I'm traveling this week, but it's the good kind of road trip... a few days in O'Keefe country. And what better time than now to share some of the brainpower that percolates from my Wizard of Ads partners? Some I [Read More]

» A Week of Wizards: Clay Campbell from WonderBranding: Marketing to Women
I'm traveling this week, but it's the good kind of road trip... a few days in O'Keefe country. And what better time than now to share some of the brainpower that percolates from my Wizard of Ads partners? Some I [Read More]

Comments

WAY TO GO! It's an honor to know you.

Felicitaciones, Juan Guillermo.

Post a comment

Comments are moderated, and will not appear on this weblog until the author has approved them.

This weblog only allows comments from registered users. To comment, please Sign In.

Subscribe


  • Get Hispanic Trending Updates
    in Your Email Inbox Daily


    Powered by FeedBlitz
  • AddThis Feed Button

Advertising

Search Hispanic Trending


Twitter Updates

    follow me on Twitter

    About this Website


    • Hispanic Trending focuses on the United States Latino Market. It features news and commentaries related to Hispanic Marketing and Advertising, as well as links to, in my opinion, the most relevant Hispanic sites, organized by categories. Hopefully all these resources will enrich your understanding of this growing segment of the U.S. population.