Had the opportunity to talk with Joseph B. Frazier from the AP about “El Mundial”. I’m honored about his inclusion of my comments on today’s story: Marketers court Hispanic World Cup market.
Here’s the quote:
Six teams from Latin America - Brazil, Argentina, Ecuador, Paraguay, Costa Rica and Mexico - plus Spain have World Cup slots, leaving most Hispanic countries on the outside. Juan Guillermo [Tornoe], who tracks Hispanic trends for Wizard of Ads in Houston [actually in Austin, TX], says that doesn't matter.
"I'm from Guatemala," he said. "My home team has never made it to the World Cup. But that doesn't mean we're not crazy about it.
"It's a primal thing. It's cultural. And if you are bilingual or Spanish-dominant you will want to hear the games in Spanish. It's in the Latin blood that runs through our veins. The guys at (U.S. TV networks) do a heck of a job but they lack the emotion, they don't talk at 100 mph and describe every move."
Click here to read the whole story.
Quick ego trip (indulge me for a while): Thanks to Joseph and the Associated Press, my comments appeared on Forbes, the LA Times, The Mercury News, The San Diego Union-Tribune, Business Week, The Washington Post, Fort Worth's Star Telegram, etc... "Goooool, Gol, Gol, Gol, Gol, Goooool!" There; got it out of my system.
WAY TO GO! It's an honor to know you.
Posted by: Julie | May 20, 2006 at 07:50 AM
Felicitaciones, Juan Guillermo.
Posted by: Octavio Isaac Rojas Orduña | May 22, 2006 at 02:00 PM