Hey, it’s water; a commodity (although this one is of the highest quality spring water). How do you choose between one brand and the others right next to it?
The brilliant people from Ravinia Partners know exactly how.
By appealing to the emotions of none other than the largest minority in the United States, they are betting that people will choose AguaBlue from the dozens of other brands gazing motionless at you on your regular visits to the grocery or convenience store. From where I’m standing they have hit the bull’s-eye.
With an award winning design based on years and years of research and experience, they are securing brand loyalty from the get go. It is an emotional, almost primal reaction that takes place once a Hispanic sees his flag on the bottle’s logo.
I can personally attest to that. Even after having a long discussion with Dan Vargas, Ravinia Partner’s Chairman, where he explained in meticulous detail how this product came to be, the first thing I instinctively did once I got a product sample was glance through all the flags and was filled with pride and joy after finding the Guatemalan flag, right there on the bottom right-hand corner.
From the barrage of comments on my first post on the subject I can tell that not only this reaction is consistently taking place, but the water is of the best quality and the bottle’s elegant beauty is appealing not only to Latinos, but to the general market as well.
Now to put the icing on the cake, Ravinia Partners has developed a whole new (and consciously related) line of products, under the Buen Provecho name, that expands their offerings still with the same overall strategy... Click on the images to enlarge.
Buy some, you really have to experience it first hand.