American Media to Fold Thalia Magazine

Here's proof that not every product/service that focuses on Latinos will be an immediate success, if a success at all...

September 13, 2004
Mediaweek.com
By Lisa Granatstein

Thalia, the Hispanic women’s lifestyle magazine inspired by recording artist Thalia Sodi, will be folded after a three-issue test, a spokesman for American Media Inc. confirmed today.

AMI analyzed the advertising and newsstand and the overall business plan, and determined it was not in its best interest to continue publishing, added the spokesman.

First published this spring as a joint venture between AMI and former Sony Music chariman Tommy Mottola and Thalia, the 100,000-circulation title contained celebrity interviews, as well as fashion and beauty tips.

In addition to celebrity weekly Star and a host of fitness titles, including Shape and Men’s Fitness, AMI targets Hispanic women with the Spanish-language Mira and Shape en Español.

At the same time, Univision.com reports that the magazine will continue circulating... we'll soon find out.

Source: MediaWeek.com

Comments

[Margarita Menendez]

I bought one of the Thalia issues and when I did, I subscribed for her magazine. I payed $9.97 and never recieved magazines because obviously the magazine didnt publish any more issues. I don't know where to make a complaint so I am making it here. I want my money back!

[Juan G Tornoe]

Dear Margarita,

Try the following link; it will give you American Media, Inc.'s contact information:

http://biz.yahoo.com/ic/12/12538.html

Hope this helps,

[Luis A. Paredes]

I want a copy of the last issue of the magazine. Can I get it. I'm a big fan and would like the third issue. I also want to know if the magazine will ever come back for another trial.