Juan Tornoe has worked for more than 15 years on the media, agency and client sides of the marketing and advertising industry, with experience in copywriting, strategy development, media buying and consumer research, Juan is an expert marketer with a passion for serving the Hispanic community. He has worked with a wide range of businesses, from owner operated small companies to Fortune 1000s and has judged the AAAF's ADDY Awards. He is the owner and Sr. Consultant at Hispanic Trending, the leading Latino marketing and advertising blog, a national and international consultant and public speaker, has been published in several industry publications and news media, among them CNN's AC360, Media Post, Marketing y Medios, LatPro.com, Latino Magazine, InteleCard Magazine, The Dallas Morning News, and FutureNow's GrokDotCom. Juan is frequently quoted in the news regarding his area of expertise, his insights appearing in The Wall Street Journal, The New York Times, USA Today, Reuters, The Associated Press, CNN, Los Angeles Times, NPR, BBC, The St. Louis Post-Dispatch, Dan Rather Reports, ALMA Magazine, El País, and Univision. He has a Bachelor's degree from Universidad Francisco Marroquin and an M.B.A. with emphasis in Marketing and Total Productivity Management from E.S.E.A.D.E., both in Guatemala City, Guatemala.